Brand yourself for success
Learn how to turn your network into your net worth.
The importance of personal branding – how people judge you based on your perceived value – cannot be underscored, says branding expert Steve Wee. The founder of Brand Yourself agency and co-founder of School of Charisma says that creating a strong personal brand can lead to opportunities that will build not just your career but your business. “Personal branding is very important because it creates a very high perceived value. People tend to buy ‘people’ first before they buy into a product. That is why it is important that personal branding complement corporate branding,” Wee explains.
Wee will be a guest speaker at a personal branding workshop titled “How to Convert Your Network into Net Worth” at Menara Star in Petaling Jaya on Jan 24. The workshop is organised by Star Media Group Bhd under the Star Empowerment Series.
Participants of the workshop will learn how to create and define their brand identity and use their personal branding to their advantage.
“It all boils down to building good relationships. It’s about building trust which you can leverage on.
“You may know a person, but without establishing a relationship with them, it will be hard to convert them to your net worth,” explains Wee.
Wee set up the Brand Yourself agency in 2011 with the objective of empowering his clients with knowledge and tools needed to build strong online and offline branding.
In 2013, he collaborated with Datin Winnie Choo and Angel Wong Chui Ling to co-found the School of Charisma, a training centre for personal branding, etiquette and communications.
The one-day workshop is open to anyone, particularly aspiring entrepreneurs and working professionals who are keen on learning how to brand themselves.
“Before branding yourself, you need to be clear on what is preventing you from moving forward. You must have a benchmark of where you want to go before you can strategise to achieve your goals,” Wee emphasises adding that people skills is an important skill to master to brand yourself.
The core lessons of the workshop include networking skills, communication skills, online branding skills and personal branding skills.
Steve describes these as “easy, yet difficult”.
“Most people learn these skills on their own but without the guidance from experts, you may not be aware of what you are doing right or wrong,” he says. Fees for the one-day workshop on “How to Convert Your Network to Net Worth” is RM600 per participant and seats are limited.
For registration, call Christine/ Yoges at 03-7967 1388 (ext 1233/1436) or email events@thestar.com.my