Get to know Blackpink

THE quartet, consisting of Jennie, Rose, Jisoo and Lisa, are not only the the highest-charting female K-pop act on both Billboard Hot 100 and Billboard 200, it is the first and only K-pop girl group to top Billboard’s Emerging Artists chart.

It’s catchy Ddu-Du Ddu-Du music video recently became the most viewed K-pop music video on the streaming site with 650 million views in January 2019.

Those are some serious numbers. It has four releases: Square one, Square two, As If

It’s Your Last and Square Up.

It has also racked up numerous awards, the latest being Digital Bonsang for As If

It’s Your Last at Golden Disc Awards and Bonsang Award at Seoul Music Awards last year amongst others.

Blackpink has had collaborations and endorsements with brands like Louis Vuitton, Puma, Reebok, Dior Cosmetics, Moonshot, Shibuya 109, Tokyo Girls Collection x CECIL McBEE, St. Scott London, S and Sprite Korea. The girls have also been seen at fashion week, making appearances at Chanel (Jennie) and Coach (Rose and Jisoo) and Michael Kors (Lisa).

It is the first regional ambassador for Singaporean e-commerce platform, Shopee, part of their partnership with YG Group (it is under YG Entertainment) in seven different countries; Indonesia, Singapore, Malaysia, Philippines, Thailand, Vietnam, and Taiwan.

And if you want to know how strong a brand name Blackpink is, it is first for brand reputation based on analysis by The Korea Reputation Research Institute in 2018.

Blackpink also made their US debut last week on The Late Show With Stephan

Colbert, followed by Good Morning America.

Prior to that, it performed at Universal Music’s Grammy Artist Showcase, the day before the Grammys. Blackpink will also be performing at Coachella in April (it’s the first K-pop girl group to perform there) and hold a North American tour around the same time.