Persona previewed
THE new Proton Persona was officially unveiled to the local media last week.
The B-segment family sedan has been given an exterior redesign as well as an intelligent head unit identical to the one in the 2019 Iriz and based on the system used in the X70.
The Persona and Iriz are the first models in Proton’s current range to be updated following the collaboration with Geely and the official launch of both vehicles is currently planned to occur simultaneously this month.
Flash booking promotion of the Persona started on March 12 and ends tomorrow.
The Iriz flash booking from March 1 to 11 was extended to end tomorrow as well.
Interested buyers can place an online booking for only RM9.99.
Proton CEO Dr Li Chunrong said the company aimed to make its cars accessible to as many potential buyers as possible.
“That is why the RM9.99 flash promotion is being offered. The low commitment fee is just one part of the deal. The convenience of being able to place a booking online from virtually anywhere there is a data line is the second part of the equation, making the act of booking a car simple and fast,” he said.
At the front, it receives a new outer grille inspired by the “Ethereal Bow” that debuted on the X70 and also features on the Iriz.
The radiator incorporates the “Infinite Weave” pattern sculpted into its design and sits on top of a redesigned front bumper.
Sleek new LED daytime running lamps (DRL) are housed over a honeycomb mesh backing while a new bumper lower garnish ties together the new design elements of the front bumper and frames the lower air intake more elegantly.
At the rear, the most noticeable changes are the Proton name spelled out on the trunk lid garnish and a new bumper lower garnish that is said to enhance the rear visual identity.
A new 15-inch aluminium wheel design and a shark fin antenna provide the final exterior styling touches.
Similar to the Iriz, the Persona features an intelligent head unit that is equipped with an embedded eSIM card and offers apps for music streaming, weather updates, navigation and voice recognition.