Millie Bobby Brown lays on the charm with Pandora

MILLIE Bobby Brown’s new campaign for Pandora is live.

The Stranger Thing sstarhas stepped in front of the camera to front the campaign for Pandora Me, a new line of bracelets, microsized charms and earrings launching on Oct 3. The sterling silver series, which puts a new spin on the concept of telling individual stories via miniature inkings, focuses on symbols and self-expression, allowing “a new generation to create empowering jewelry looks based on the stories that make them who they are.” Pieces on offer range from blue moons and bumble bees to music notes and unicorns.

“The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way,” said Pandora’s creative directors, Francesco Terzo and A. Filippo Ficarelli, in a statement.

“It’s a more playful way to express yourself and your story – jewellery doesn’t have to be serious.”

Brown has been signed up to front the new line, as part of a two-year contract with Pandora Me. The actress, who recently hit the headlines with the launch of her own beauty brand Florence by Mills, was captured by the photographer Cass Bird for the campaign, which sees her posing while rocking an array of her favorite pieces from the series. She took to Instagram to share a campaign video clip that sees her goofing around for the camera with her 29.1 million followers.

News of Brown’s new partnership with Pandora broke earlier this year, but this is the star’s first campaign for the brand. In August, Pandora’s Chief Creative and Brand Officer Stephen Fairchild confirmed the collaboration, saying: “Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewellery that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewelry that perfectly complements Pandora’s vision and creativity.”