Luring Indian audiences back to cinemas
Bollywood seeks boost with Forrest Gump remake.
ONE of India’s biggest stars is banking on a remake of Hollywood feelgood hit Forrest Gump to revive the fortunes of Hindi-language Bollywood, after a string of weak box-office showings.
Aamir Khan stars in Laal Singh Chaddha, an adaptation of the 1994 US classic starring Tom Hanks.
Disappointing takings for other Bollywood A-listers have cast a pall over an industry still recovering from Covid-19 lockdown losses when many in moviemad India turned to streaming giants like Netflix and Disney+ Hotstar.
The adaptation keeps several iconic scenes from the original – which netted six Oscars, including for Best Picture – such as a floating white feather, ping-pong playing and lots of running.
But there are several changes, with Gump’s “box of chocolates” line becoming “Life is just like a golgappa. Your tummy might feel full, but your heart always craves more”.
Golgappa is a popular Indian snack, while the second half of the saying – “you never know what you’re gonna get” in the original – draws from a common Hindi phrase.
The film promises to take people through India’s history in the same way Gump stumbled through and influenced major US events like the Vietnam War.
This could irk Indian right-wing critics who have already called for a boycott of the film because of comments made by Khan in 2015 that were deemed to be unpatriotic.
Khan, the star of megahit Dangal (2016), and screenwriter Atul Kulkarni were coy in sharing what Indian historical settings would be featured.
Kulkarni would only say that his script was a “beautiful story about a beautiful country called India, through a beautiful person called Laal Singh”.
Khan, 57, admitted that he initially put off reading Kulkarni’s script, uncertain it would be possible to adapt such a “cult classic”.
“It’s like saying we are remaking Mughal-e-Azam and Mother India. It’s not a wise thing to do,” he said, referring to two Indian classics.
“But when I heard the script, I understood he’s done it. It was a moving experience for me. I really loved it. The moment I heard it, I wanted to do this.”
Bollywood star Kareena Kapoor, 41, who plays Singh’s lifelong friend Rupa, based on Robin Wright’s Jenny Curran, said the plot was “timeless” with a love story at its core.
“I wondered how they would play around with such an iconic film,” added Naga Chaitanya, a Telugu-language star from the southern film industry “Tollywood” who plays Bala, an adaptation of Gump’s shrimp-fishing Vietnam comrade Bubba. “But the way they have conceived the film for Indian cinema is unique.”
Recent silver-screen hits have not come from Hindi-language Bollywood but are in other Indian languages, such as action flicks Pushpa, KGF: Chapter 2 and RRR.
RRR, released in March, raked in US$87mil (RM388mil) domestically, while KGF: Chapter 2, which debuted a few weeks later, took in US$106mil (RM472mil), media analyst Karan Taurani of Mumbai-based Elara Capital said.
Action film Shamshera, released on July 22 and starring Bollywood actor Ranbir Kapoor, has so far only made US$5.6mil (RM25mil), dashing hopes it would lure audiences back to Hindi cinema.
A rare Bollywood hit this year has been comedy horror Bhool Bhulaiyaa 2 released on May 20 and featuring rising star Kartik Aryan, which has brought in US$24mil (RM107mil) so far.
Now, all eyes are on Laal Singh Chaddha and family dramedy Raksha Bandhan with Bollywood megastar Akshay Kumar – which was also released on Aug 11. Taurani estimates that Laal Singh Chaddha will make US$19mil (RM85mil), falling short of Khan’s per-film average of US$35mil (RM156mil).
Khan, who co-produced Laal Singh Chaddha, believes Bollywood hasn’t lost its mojo, blaming the early release of movies on streaming services for lower box-office takings.
“I feel that perhaps we – I’m including myself in this – as Hindi filmmakers, need to... also pick topics which are relevant to a larger audience, as opposed to picking topics which are relevant to a smaller audience,” he said.
Laal Singh Chaddha and Raksha Bandhan are showing at cinemas nationwide.