Championing sustainability
Uem Sunrise established its Sustainability blueprint 1.0 in 2021 to further strengthen its sustainability drive
As a public-listed company and one of Malaysia’s top property developers, UEM sunrise believes that its actions today can shape the world of tomorrow.
The company strives to bring values to all its stakeholders. To ensure that its actions are able to create positive impacts, the company regularly engages with its communities to understand their challenges and the changing needs of society.
UEM sunrise established its sustainability Blueprint 1.0 in 2021 to further strengthen its sustainability agenda while underscoring its commitment to supporting the nation’s ambitions and goals. The company ensures that the agenda is integrated into its business strategy as it plays its part in nation-building.
The sustainability Blueprint 1.0 sets the company’s sustainability roadmap towards reaching Carbon Neutrality 2050. The blueprint is also in line with the government of Malaysia’s aspiration in achieving net zero emissions by 2050 building towards a sustainable, resilient and inclusive Malaysia.
UEM sunrise is committed to achieving Carbon Neutrality 2050 and will kick-start its journey by building towards a low-carbon future by 2030. This will be followed by reaching Ambition Zero 2040 prior to achieving the ultimate Carbon Neutrality 2050 goal.
saving our malayan tigers with mycat
In tandem with the Year of the Tiger and marking UEM sunrise’s commitment towards biodiversity conservation, the company introduced the adorable ‘Happy Tiger’ characters to cast a spotlight on the plight of Malayan tigers’ declining population. There are now less than 150 Malayan tigers left.
Recognising the significance of protecting our national animal and symbol of courage in safeguarding our biodiversity and our children’s future, UEM sunrise pledged to raise public awareness and contributed monetary donation through #sendhappytigerhome game.
The “send Happy Tiger Home” is UEM sunrise’s mini-game during its “Happy Duo Duo” Chinese New Year and “Ini Baru Raya” Hari Raya campaigns.
Participants had to answer eight questions and complete the game by clearing the tiger trail of snares and traps, sending the Happy Tiger home safely in one piece, which mirrors the real-life dangers that our tigers face. With each completed game, RM100 went to the Happy Tiger Bank to help achieve the RM22,200 pledged to support the Malayan tiger conservation efforts.
Thanks to the public’s involvement and enthusiasm, the company accomplished its monetary pledge to help protect our endangered cats. The RM22,200 donation was made to Malaysian Conservation Alliance for Tigers’ (MYCAT) during the International Tiger Day.
strategic collaborations with like-minded partners such as MYCAT is in line with the company’s sustainability pillar that anchors UEM sunrise’s sustainability Blueprint 1.0 alongside other pillars such as Liveability, Affordability and Resilience. UEM sunrise aims to realise its sustainability goals through stakeholder engagement initiatives including establishing strategic cooperations to support various causes like biodiversity conservation.
As part of the company’s National month ‘Inspiring Malaysia’ National and Malaysia Day campaign, UEM sunrise assembled its CHIEF volunteers to join “Citizen Action for Tigers Walk” (CAT Walk); a form of anti-poaching and anti-deforestation surveillance walk organised by MYCAT. The walk signified the conclusion of the #sendhappytigerhome initiative.
“The Malayan tiger is on the brink of extinction with fewer than 150 left in the wild. In our mission of saving Tigers Together, we are excited to join hands with like-minded nature-loving partners such as UEM sunrise.
“After more than a decade of CAT Walk, over 2,000 volunteers have come to protect and restore a critical tiger habitat. The persistent vigilance and action have enabled the local ecosystem to recover together with tigers and their prey. This has been made possible through the public’s efforts and the long-term support of corporate donors.
“I hope more Malaysian companies will follow suit and get directly involved in the ecosystem restoration effort with the tiger as the flagship species,” said Dr Kae Kawanishi, tiger biologist and general manager of MYCAT.
“Like us, to survive, tigers need large healthy forests. By saving tigers, we are also saving our biodiversity and making development sustainable for all,” she added.
more environmental and animal conservation
initiatives
Earlier this year, UEM sunrise unveiled “K’artulistiwa”, an art and community engagement initiative that serves as a platform for collaborations with local artists in support of environmental and animal conservation efforts at its sales galleries.
Having its sales galleries showcasing works by local artists and becoming a space for various community-led art activities, UEM sunrise aims to spark interest and spread awareness on environmental and animal conservation as well as preservation of cultural heritage as they work and strengthen ties with the community.
“Our sales galleries are evolving to be more than just spaces to showcase our developments and for sale transactions, but platforms that encourage innovation and nurture the community’s creativity. We hope that we can work together with our local artists on a deeper level to develop a self-sustainable community which not only champions wildlife conservation but also champions art as a form of expression and a means to support the local economy,” said UEM sunrise chief executive officer, sufian Abdullah.
UEM sunrise has teamed up with an environmental and wildlife conservationist artist, suzi Chua to kick-start “K’artulistiwa”. The initiative was launched at the company’s latest sales gallery, KAIA Heights at Taman Equine, seri Kembangan. The exhibition has been open to the public since March 12, 2022 and admission is free.