The Star Malaysia - StarBiz

Strategic tie-up:

Malaysian developer to partner leading brand for RM480mil project

- By S. PUSPADEVI puspa@thestar.com.my

SP Setia Bhd president/CEO Datuk Khor Chap Jen (3rd from right) exchanging documents with Shangri-La Asia Ltd CEO Lim Beng Chee, witnessed by (back row, from left) the Prime Minister’s special envoy to China Tan Sri Ong Ka Ting, SP Setia chairman Tan Sri Dr Wan Mohd Zahid, deputy president and COO Datuk Wong Tuck Wai and Setia Melbourne CEO Choong Kai Wai after the agreement signing.

MELBOURNE: Property developer SP Setia Bhd has officially announced Shangri-La Hotels and Resorts as the hotel operator for its proposed twin-tower developmen­t in Melbourne’s central business district (CBD).

This is the first time a Malaysian property developer has partnered with a leading hotel brand name for a developmen­t project that has a constructi­on value of about RM480mil in Australia. The cost of building the hotel is RM280mil.

SP Setia president and CEO Datuk Khor Chap Jen said with Shangri-La as its partner, it would definitely spur Melbourne’s tourism industry and create job opportunit­ies both during and after the constructi­on period.

“The spinoff is tremendous in the sense that Shangri-La is known for its chain of hotels in China.

“The project will provide job opportunit­ies to 1,000 people during the constructi­on period, and upon completion of the hotel, it will provide about 1,000 ongoing job opportunit­ies,” Khor told reporters on the sidelines of an event to exchange documents with Shangri-La Asia Ltd CEO Lim Beng Chee to mark the strategic partnershi­p between both parties.

The event was witnessed by SP Setia’s board of directors and former Housing and Local Government Minister and the Prime Minister’s special envoy to China Tan Sri Ong Ka Ting.

He said the project would be launched soon now that SP Setia has obtained the planning permit. The group will be calling for tenders some time in August.

Last month, Australia’s Herald Sun reported that the Hong Kong-based chain had confirmed it would occupy the 64-storey tower overlookin­g Carlton Gardens.

The tabloid said a deal had been done with SP Setia for Shangri-La to take 500 hotel rooms. SP Setia had bought the site for A$101mil.

Khor said the group was delighted to partner with a leading brand name for one of its latest developmen­ts in Melbourne, one of the most livable cities globally.

“We came to Melbourne seven years ago and did mention before that we are in for the long haul.

“It has been part of our plan to anchor one of our developmen­ts with a hotel and the first name that came to our mind was Shangri-La,” Khor noted, adding that the constructi­on of both towers is expected to take place simultaneo­usly.

The five-star Shangri-La Hotel will occupy the first tower and feature 500 guest rooms, while the second block will consist of 300 luxury residentia­l apartments and offices.

The gross developmen­t value for the residences is worth RM480mil, while the hotel portion will be ascertaine­d later, said Khor.

Meanwhile, Lim said this was a good partnershi­p where both brands were concerned.

“This developmen­t will be an addition to our portfolio of hotels.

“With SP Setia’s experience in Melbourne, we can be assured of a good partnershi­p to undertake the hotel developmen­t and bring value to it.

“We are known for providing guests with different experience­s not only with Shangri-La’s branding and ideal locations,” Lim said.

On why the hotel chain chose Melbourne, Lim said it was a huge market that it had to have a presence in, and it would definitely boost its portfolio of hotels for guests to choose from.

“This is one of the few rare ones where Shangri-La has tied up with a developer even before the planning approval,” Lim said.

Located at 308 Exhibition Street, the Cox and Fender Katsalidis-designed two-tower developmen­t will be overlookin­g Melbourne’s World Heritage-listed Carlton Gardens. Slated for completion in 2022, the hotel will feature a state-of-the-art ballroom that can fit 1,000 guests, a sky lobby, restaurant­s, a spa, a fitness centre and a pool, among other facilities.

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