Making use of tools to go online
WITH the growing usage of the Internet, businesses cannot afford to remain offline. But with everyone turning to the Internet, how can SMEs effectively use this platform to stand out and grow their businesses?
Some of the speakers at the upcoming Star SMEBiz Think Tank will be able to shed some light to this question.
Etika Sdn Bhd vice-president of marketing Santharuban Thurai Sundaram will be there to share some tips on how to successfully brand your company in today’s digital age during his session “Branding and marketing your products effectively in a di i a world”.
Etika has enjoyed som sf l marketing campaigns fo i r s including Goodday Milk d Wo da coffee.
The online platform has provided SMEs with a new opportu ty to brand themselves, particularly through social media.
However, Santharuban believes that it really comes down to how you use the medium that will deliver results. He will be able to talk abou identifying marketing gaps and employing suitable marketing strategies to maximise a brand’s presence online.
Additionally, Malaysia
External Trade Development Corporation (Matrade) chief executive officer Dr Mohd Shahreen Zainooreen Ma will be there to speak abo “Driving SMEs growth thr u export” to educate and en ou - age SMEs to look at markets beyond the borders of Malaysia. Participants will be able to gain insights on how they can grow their business through various programmes and efforts carried out by the agency.
Matrade has been actively promoting the adoption of e-commerce for exports among Malaysian SMEs since 2014 through the eTr e hich advocates the promotion of l si oducts and services by listing t em i eading international e-marketp s.
T e move towards e-commerce is r en c anges in consumer demand, g w n ing power of the middle clas r id expansion of mobile user ase and the need for cost sav
. her speakers that will eatured at the event are World Development oup Bhd president and ief executive officer atuk Chang Khim Wah, igi.com Bhd chief digial officer Praveen Rajan, AmBank business banking managing director Christopher Yap, Credit Guarantee Corp Malaysia Bhd (CGC) senior vice president of marketing and sales Wong Keet Loong, Human Resource Development Fund (HRDF) chief executive Datuk CM Vignaesvaran and Mega Fortris (M) Sdn Bhd group chief executive officer Adrian Ng.
The event will be held on Sept 5 at the Grand Ballroom in Eastin Hotel, Petaling Jaya, Selangor.
Entry fee is RM300 per person (excluding GST) and is HRDF claimable.
The Star SMEBiz Think Tank is organised by Star Media Group as an extension of The Star Outstanding Business Awards (SOBA) 2017, which recognises and honours outstanding non-public listed companies and SMEs in various business aspects.
It is sponsored by AmBank, DiGi and HRDF with CGC as co-sponsor and Matrade as official trade promotion partner.
For enquiries, call The Star events business unit at 03-7967 1388 ext 1475 (Philip) and to register please log on to sites.thestar. com.my/thinktank.