Mara programme aims for winning products for global market

KUALA LUMPUR: Majlis Amanah Rakyat’s (Mara) Gate To Global (GTG) programme aims to produce global bumiputera entrepreneurs who can come out with winning products to penetrate the global market.

Its chairman Datuk Dr Awang Adek Hussin said the programme, among others, would provide exposure to bumiputera entrepreneurs to various techniques like product development, branding and strategies to penetrate the global halal market and capital financing assistance.

“Through this initiative, Bumiputera entrepreneurs will be transformed into global entrepreneurs offering unique products at competitive prices for export,” he told reporters after launching the first GTG seminar here.

Awang Adek said the programme, held in collaboration with the Malaysia External Trade Development Corp, SME Corp Malaysia Bhd and the Idea Institute, would focus on entrepreneurs in the food and beverage and fast-moving goods clusters.

He said the market potentials of the Bumiputera entrepreneurs were not fully explored due to lack of knowledge on global market access and capital and production capacity and product branding that did not meet international standards.

“We want these entrepreneurs to produce products for the global halal market which has vast potentials where only 23% of the demand is currently being met,” he said.— Bernama