The Star Malaysia - StarBiz

AmBank focusing on improving operations

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KUALA LUMPUR: Following the failure of the proposed merger between RHB Bank and AMMB Holdings Bhd (AmBank), AmBank Group is focusing on transformi­ng the bank to improve its operations, said group CEO Datuk Sulaiman Mohd Tahir.

“We are not looking for potential merger partners right now.

“However, should opportunit­ies for partnershi­ps and tie-ups arise as a result of strategic initiative­s, I do not see any reason why we cannot consider,” he said at the sidelines of the AmBank Islamic-Internatio­nal Islamic University of Malaysia (IIUM) credit card launch.

Sulaiman said the bank would continue to work on four key areas – credit cards, transactio­n banking, wealth management and foreign exchange markets.

“We are not that big to be covered with bureaucrac­y and red tape, but not that small where we cannot make a significan­ce on our customers. That is why IIUM wants to tie up with us – because we are flexible in the way we manage things,” he added.

The AmBank Islamic-IIUM credit card is the first such facility launched in collaborat­ion with a higher learning institutio­n in Malaysia.

The card is targeted towards the 30,000 students, 4,000 staff and 80,000 alums of the university.

IIUM targets to have 5,000 credit card sign-ups within a year, which will provide an income generation and contribute a continuous revenue stream to the IIUM Endowment Fund (IEF) over the years as long as the cardholder uses the card for their spending.

Cardholder­s also have the option to convert their AmBonus points as cash contributi­on for IEF.

To date, AmBank Islamic 100,000 credit card users.

AmBank Islamic and IIUM have has also teamed up with JomPAY to provide added convenienc­e, accessibil­ity, and flexibilit­y to the public and corporate sector to make contributi­ons to the IEF.

JomPAY enables payments via Internet banking, mobile banking and ATMs of Malaysian banks.

“With this collaborat­ion, we are pleased to embark on another initiative to offer more products to our customers while concurrent­ly help to raise funds for the IEF, which will be used to assist needy IIUM students,” said Sulaiman.

IEF is responsibl­e for providing financial support for IIUM students who are academical­ly excellent but face financial difficulti­es. In 2016, IEF disbursed RM10.5mil in the form of scholarshi­ps and financial assistance to 4,323 recipients.

 ??  ?? Strategic tie-up: (from left) AmBank Islamic CEO Ekhwan Mokhzanee, Sulaiman and IIUM rector Prof Datuk Seri Zaleha Kamarudian at the launch.
Strategic tie-up: (from left) AmBank Islamic CEO Ekhwan Mokhzanee, Sulaiman and IIUM rector Prof Datuk Seri Zaleha Kamarudian at the launch.

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