Ex-Bruns­wick part­ner Lipin starts ad­vi­sory firm Glad­stone Place

The Star Malaysia - StarBiz - - Billings -

STEVE Lipin, who ad­vised on some of the world’s big­gest takeovers as a se­nior part­ner at Bruns­wick Group, is launch­ing his own cor­po­rate com­mu­ni­ca­tions firm called Glad­stone Place Part­ners.

New York-based Glad­stone Place will spe­cialise in fi­nan­cial com­mu­ni­ca­tions, cor­po­rate rep­u­ta­tion and strate­gic po­si­tion­ing, is­sues man­age­ment and cor­po­rate gov­er­nance com­mu­ni­ca­tions, ac­cord­ing to a state­ment.

Lipin, who will be chair­man and chief ex­ec­u­tive of­fi­cer, has re­cruited for­mer US am­bas­sador to the UK Louis Sus­man as a se­nior ad­viser. He’ll be joined by for­mer jour­nal­ists and com­mu­ni­ca­tions pro­fes­sion­als from firms such as Bruns­wick, Prosek Part­ners and Fins­bury.

So­cial and dig­i­tal me­dia will be a core part of the new firm’s strat­egy, ac­cord­ing to the re­lease. Glad­stone Place’s name stems from the street in Mon­tauk where Lipin has a house.

“The de­mands faced by com­pa­nies to­day are un­prece­dented, stem­ming from a hy­per-con­nected so­cial me­dia en­vi­ron­ment, in­creased com­pe­ti­tion for tal­ent and cap­i­tal, and pres­sures from reg­u­la­tors, crit­ics and oth­ers,” Lipin says in the state­ment. “We are hit­ting the ground run­ning.”

Lipin left Bruns­wick in April af­ter more than a decade at the firm, hav­ing ad­vised com­pa­nies on ev­ery­thing from M&A to ac­tivist de­fence. He worked for com­pa­nies in­clud­ing Pfizer Inc and 3G Cap­i­tal Inc, as well as pro­vid­ing com­mu­ni­ca­tions ad­vice to An­heuser-Busch InBev NV on its US$103bil deal to ac­quire Bri­tish brewer SABMiller Plc.

Prior to Bruns­wick, Lipin spent 17 years in busi­ness jour­nal­ism, in­clud­ing 10 at the Wall Street Jour­nal where he was fi­nance ed­i­tor and cov­ered merg­ers and ac­qui­si­tions.

“It was a great run what I and we ac­com­plished at Bruns­wick but I’m very ex­cited about do­ing some­thing en­tre­pre­neur­ial in more of a bou­tique set up,” Lipin said in a phone in­ter­view. — Bloomberg

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