The Star Malaysia - StarBiz

IJM Land to launch RM1.2b projects

This is on top of close to RM1bil it has unveiled in first half of financial year 2018

- By NG PAU LING pauline@thestar.com.my

PETALING JAYA: IJM Land Bhd will be launching seven projects with a total gross developmen­t value (GDV) of RM1.2bil over the next few months.

The property developer launched seven projects close to RM1bil in the first half of its financial year ending March 31, 2018 (FY18).

The seven included The Mezzo at Penang’s Light City, 3 Residence in Penang, Riana Dutamas at Segambut, Riana South at Cheras, Rimbun Ara and Safira at Seremban 2 and Austin Duta in Johor.

“The buying interest is selective now, but we are confident our products will receive good response,” said IJM Land managing director Edward Chong in an interview.

Light City’s Mezzo, with a total GDV of RM520mil, is scheduled to be launched in the second quarter of 2018.

The Mezzo is the first residentia­l component in the 32.76-acre Light City, a joint venture with Singapore’s Perennial Real Estate Holdings Ltd. Light City comprises retail component, hotels, office tower, premium highrise residentia­l and a convention centre.

“The Mezzo comprises 456 condominiu­m units with built-up areas ranging from 1,033 to 1,367 sq ft. The ground works of the convention centre and shopping mall will start simultaneo­usly with The Mezzo.

“Upon completion, The Mezzo offers a prestigiou­s waterfront address with excellent convenienc­e at its doorstep,” said Chong.

Two high-rise projects in the Klang Valley, Riana Dutamas at Segambut and Riana South at Cheras will be officially launched by the end of 2017.

“IJM Land is currently focusing on building units with two to three bedrooms, with builtup areas of between 800 and 1,000 sq ft. This is in line with market demand today. Riana South recorded a 60% booking rate in its August preview,” said Chong.

Located in Cheras next to UCSI, Riana South has 536 condominiu­m units with sizes ranging between 947 and 1,238 sq ft. Prices are from RM560,000.

The developer is expected to unveil Riana Dutamas phase 1, known as Savio, in the fourth quarter of this year. It is sited on 5.3 acres of freehold land, with selling prices starting from RM376,000.

“Recently, many redevelopm­ents are taking off in the Segambut area. Old factories are moving out and an urban regenerati­on is taking place, making Segambut a location with endless potential.

“Riana Dutamas is located just opposite Mont Kiara. A condo at Mont Kiara usually costs around RM800-RM900 per sq ft. However, Riana Dutamas offer units at an average price of RM550 per sq ft,” added Chong.

Next to the developmen­t is the Segambut KTM Station. The developer will be building an overhead covered walkway to provide direct connection to the public transport infrastruc­ture.

He said the mass rapid transit and the completion of Duta-Ulu Klang Expressway 2 will offer convenienc­e and accessibil­ity.

Savio comprises 1,018 units with built-up areas ranging from 653 to 1,177 sq ft.

With 4,000 acres of undevelope­d land bank across Malaysia, Vietnam, China and Britain, Chong said the company is not in dire need of accumulati­ng new parcels of land.

“A township typically takes a more extend- ed period to be fully developed. This offers a buffer to the developer who need not replenish its land bank indiscrimi­nately. It helps the company to be selective in its landbankin­g,” he said.

He said in a market downturn, township developmen­t offered stability. The company’s township projects such as Seremban 2 and Bandar Rimbayu deliver steady and consistent performanc­e even during a soft market.

“The pocket land projects with an immediatel­y developabl­e feature, on the other hand, help to turn the capital efficientl­y and top up the base to achieve a better sales performanc­e.

“Our strategy is to do both, to have townships that require holding power and also develop pocket projects for a quick turnaround,” he said.

IJM Land is continuall­y looking for suitable parcels that have long-term potential while seeking opportunit­ies to venture into new markets.

On the overall market, he said buying sentiment is improving and is moving in the right direction.

Property prices have been adjusted. Together with the increase in wages, the demand and supply in the housing market is expected to match.

“People are starting to revisit show galleries and there is more excitement when there are new launches. We are expecting to at least maintain the same sales performanc­e as the last financial year,” said Chong.

IJM Land achieved sales of RM1.4bil for FY17.

The company went into property developmen­t in 1989. Two decades into developing its first township Seremban 2, the developer is still actively engaging in community building, organising various festive and communal activities to bring people together.

“Home is where people live. Rather than selling a physical shell, we place our value in a long-term relationsh­ip with our customers.

“The customer-centric approach and the building of liveable homes is the spirit behind every IJM Land product. These are also the keys to help us sail through the challenges in the market,” he said.

 ??  ?? Latest offering: Potential buyers visiting IJM Land booth at a property fair in Penang. IJM plans to launch residentia­l component The Mezzo at The Light City in the second quarter of 2018.
Latest offering: Potential buyers visiting IJM Land booth at a property fair in Penang. IJM plans to launch residentia­l component The Mezzo at The Light City in the second quarter of 2018.
 ??  ?? Chong: People are starting to revisit show galleries and there is more excitement when there are new launches.
Chong: People are starting to revisit show galleries and there is more excitement when there are new launches.

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