Perspective Strategies now part of Public Relations Global Network
PERSPECTIVE Strategies recently made headway in the Malaysian public relations scene following its acceptance into the Public Relations Global Network (PRGN).
The company is an award winning, full-fledged strategic communications and issues management firm with services in public affairs, brand communications and stakeholder engagement.
Currently, Perspective Strategies is the first and only Malaysian public relations agency that is part of this global network of independent firms.
Its induction into the global network was held in conjunction with PRGN’s 25th anniversary, which also saw the acceptance of two new members from Central and South America.
PRGN’s membership now spans across six continents, covering about 40 countries with 51 agency partners.
On Perspective Strategies’ acceptance into PRGN, founder and managing director Andy See says its induction opens up new growth opportunities for the firm in terms of its business, people and knowledge-sharing.
“Furthermore, PRGN has identified Asia as its next growth region and Malaysia could serve as its gateway, particularly for Asean and Asia-Pacific.
“We are also confident that our membership into PRGN will provide our agency partners across the globe with new-found opportunities to make inroads and build meaningful relationships with Malaysian companies and consumers,” he adds.
Recent industry accolades for the company include the coveted Campaign of The Year Award and four Gold Awards for Product Brand Development, Corporate Branding, Employee Communications and Public Affairs at the Malaysia PR Awards.
Meanwhile, Christina Rytter, current president of PRGN and managing director/founder of Copenhagen-based Scandinavian Communications, says: “We see real enthusiasm from PR firms around the world in joining the community of agencies that comprise PRGN.
“These individuals and their teams are true leaders in their respective markets and countries – smart, forward-looking and highly-integrated in how they approach our field today.
“Their interest and the continued growth of our network demonstrates the health and vitality not just of PRGN, but also the independent PR agency market worldwide.”
PRGN was founded in 1992 by a small group of independent public relations agency owners looking to network and partner with other independent firms. The Phoenix Network (PRGN’s original name) quickly expanded into new markets throughout the 1990s.
The group eventually elected to expand into international markets and updated its name in 2002 to the Public Relations Global Network. PRGN has steadily grown both globally and in the scope of capabilities offered since that time.