Bioalpha: New products in China to boost export sales
PETALING JAYA: Bioalpha Holdings Bhd aims to leverage on China’s underserved demand for halal health products, as it launched its latest series of health supplements in the country.
In a statement yesterday, the Ace Marketlisted company said that its newly-launched products are anticipated to strengthen its export sales, which is expected to grow at a double-digit rate moving forward.
Currently, China is the group’s second largest export market after Indonesia, with a turnover of RM13mil in the financial year of 2016 (FY16).
Bioalpha managing director William Hon said the new halal-certified health products were primarily targeted for the Muslimmajority provinces in China namely, Xinjiang, Qinghai, Shaanxi and Gansu.
We are confident that these products will be well-received by our target market as our team has conducted a thorough research and survey to determine the local preferences. William Hon
Xinjiang has the highest Muslim population of 13 million people, while over 25 million Muslims live across China.
“The launch of our latest products reflects our commitment to grow our presence in China.
“Thus far, our expansion plan is on track with the roll-out of new products in the second half of the year.
“We are confident that these products will be well-received by our target market as our team has conducted a thorough research and survey to determine the local preferences.
“To further grow our export sales, we see Xinjiang as a hub to penetrate neighbouring countries with Muslim population such as Mongolia, India, Kazakhstan and Pakistan. In fact, we have recently just shipped our first batch of health supplements to Inner Mongolia.
“We are optimistic on our prospects moving forward and believe that our export sales will continue to expand at double-digit growth rate,” Hon said.
The newly-launched products range from supplements that boost immunity, enhance aesthetics, such as anti-ageing and slimming products, to functional foods such as tea and coffee infused with indigenous herbs from South-East Asia.