Columbus named Uniqlo’s performance marketing agency
COLUMBUS Agency Malaysia has been appointed the performance marketing agency for leading global fashion brand, Uniqlo.
Following the appointment, Columbus, a Dentsu Aegis Network digital marketing agency, is tasked with performance marketing duties, which encompass strategic planning, managing and deploying various digital marketing tools to optimise the performance of Uniqlo’s online marketing campaigns.
The appointment is effective immediately.
“The number of Internet users in Malaysia is growing by the day with more than 77% of the country’s population currently online. So it’s not question of why we’re investing in e-commerce and online marketing, but more of how to ensure that we’re optimising our online assets to reach the right people at the right time on the right device with the right message,” a Uniqlo spokesperson stated.
“To this end, Columbus has won us over with their innovative, data-driven performance marketing capabilities.
“From ideation to implementa- tion, they are able to provide valuable insights into our campaign’s performance and effectiveness in order to help us achieve strong results on our digital channels,” the spokesperson added.
Echoing Uniqlo’s sentiments, Columbus Malaysia managing director Abdullah Alkury in a statement said: “Malaysia is pegged as the new frontier for e-commerce, which opens up market access for brands like Uniqlo to future proof their business by offering online shopping opportunities.
It is crucial that brands have the right strategies in place for a successful e-commerce business, and that includes having a robust digital marketing strategy that covers performance marketing to enhance the effectiveness of its campaigns and ultimately conversions to sales transactions.”
“That said, there is great synergy between the teams at Columbus and Uniqlo, arising from our shared values to be innovative and win in today’s digital economy. Indeed, we’re excited and pleased to be part of this growth journey with Uniqlo.”