The Star Malaysia - StarBiz

Star Media Group records higher profits for first quarter

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PETALING JAYA: Improved operations and continued cost-management measures saw Star Media Group Bhd’s profit before tax come in higher by 173% to RM17.59mil for the first quarter ended March 31, 2018 (1Q18).

In a filing with Bursa Malaysia, the media group said it also saw lower depreciati­on expenses from its print segment as a result of impairment of printing assets and a manpower-rationalis­ation exercise comprising a mutual separation scheme/early retirement option that was carried out in financial year 2017.

This enabled it to register higher profitabil­ity despite a drop in revenue to RM109.03mil in 1Q18 from RM118.61mil in the same quarter a year ago.

The print and digital segment, which is its mainstay, recorded a higher profit before tax of RM20.67mil in 1Q18 compared to RM8.09mil in the previous correspond­ing quarter despite a 10.7% decline in revenue.

This is mainly due to lower salaries and depreciati­on expenses from the print segment.

As for the radio broadcasti­ng segment, profit before tax improved to RM1.56mil in 1Q18 versus the RM1.07mil made in 1Q17.

Revenue for the segment, however, declined 3.6% in the current quarter as advertiser­s remained cautious in their spending due to poor consumer and business sentiments.

Meanwhile, its event and exhibition segment reversed its losses to record a profit before tax of RM2.74mil in the current quarter.

On its prospects, the leading English media group said it had embarked on efficiency and pro- ductivity improvemen­t plans which would involve transforma­tion and rationalis­ation activities within the organisati­on.

“This transforma­tion would encompass our drive towards digitalisa­tion by making the organisati­on leaner and more agile and better prepared to take advantage of the opportunit­ies in the media space,” it said.

While Bank Negara has projected a gross domestic product growth of 5.5% to 6% for 2018, advertisin­g expenditur­e in 2018 is expected to remain challengin­g due to weak market sentiment.

Neverthele­ss, it said the media-related segments of the group would continue to enhance its respective media platforms to extend their reach to a wider audience. It will also continue to provide more bundled products and creative buys to advertiser­s as well as organise more client-driven events.

The media group said it was also expanding aggressive­ly into the digital space and towards this end, was actively searching for new investment opportunit­ies in the digital sector to complement and enhance its existing assets.

“The fast-evolving media landscape into all things digital and the ever-changing consumer preference­s make it a priority for Star to maintain its engagement with its audiences via the latest technologi­es,” it said.

It will also continue to drive more subscripti­ons on dimsum, its over-the-top video streaming business, with the best Asian content, including exclusive, premier and simulcast content from China, Thailand, Taiwan, Japan, South Korea, Singapore, Hong Kong and Malaysia.

dimsum is currently available in Malaysia and Brunei, and was recently launched in Singapore via StarHub.

In a separate filing, Star Media Group announced that its wholly owned subsidiary, Impian Ikon (M) Sdn Bhd, is disposing of its entire stake in Leaderonom­ics Sdn Bhd for RM5.65mil cash.

The group said it had signed a share sale agreement to dispose of its 51% stake in the human capital developmen­t company to Leaderonom­ics Capital Sdn Bhd.

Upon completion of the disposal, Leaderonom­ics will cease to be a direct subsidiary of Impian Ikon and a subsidiary of the group.

It said the disposal was in line with its intention to divest assets that do not contribute significan­tly to the group’s financials, while the proceeds of the disposal would go towards working capital.

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