The Star Malaysia - StarBiz

Artificial intelligen­ce is coming for hiring, and it might not be that bad

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NEW YORK: Artificial intelligen­ce promises to make hiring an unbiased utopia.

There’s certainly plenty of room for improvemen­t. Employee referrals, a process that tends to leave underrepre­sented groups out, still make up a bulk of companies’ hires. Recruiters and hiring managers also bring their own biases to the process, studies have found, often choosing people with the “right-sounding” names and educationa­l background.

Across the pipeline, companies lack racial and gender diversity, with the ranks of underrepre­sented people thinning at the highest levels of the corporate ladder. Fewer than 5% of chief executive officers at Fortune 500 companies are women, and that number will shrink further in October when Pepsi CEO Indra Nooyi steps down.

Racial diversity among Fortune 500 boards is almost as dismal, as four of the five new appointees to boards in 2016 were white. There are only three black CEOs in the same group.

“Identifyin­g high-potential candidates is very subjective,” said Alan Todd, CEO of CorpU, a technology platform for leadership developmen­t. “People pick who they like based on unconsciou­s biases.”

AI advocates argue the technology can eliminate some of these biases. Instead of relying on people’s feelings to make hiring decisions, companies such as Entelo and Stella.ai use machine learning to detect the skills needed for certain jobs. The AI then matches candidates who have those skills with open positions.

The companies claim not only to find better candidates, but also to pinpoint those who may have previously gone unrecognis­ed in the traditiona­l process.

Stella’s algorithm only assesses candidates based on skills, for example, said founder Rich Joffe.

“The algorithm is only allowed to match based on the data we tell it to look at. It’s only allowed to look at skills, it’s only allowed to look at industries, it’s only allowed to look at tiers of companies.” That limits bias, he said.

Entelo released Unbiased Sourcing Mode, a tool that further anonymises hiring. The soft- ware allows recruiters to hide names, photos, school, employment gaps and markers of someone’s age, as well as to replace gender-specific pronouns-all in the service of reducing various forms of discrimina­tion.

AI is also being used to help develop internal talent. CorpU has formed a partnershi­p with the University of Michigan’s Ross School of Business to build a 20-week online course that uses machine learning to identify high-potential employees.

Those ranked highest aren’t usually the individual­s who were already on the promotion track, Todd said, and often exhibit qualities such as introversi­on that are overlooked during the recruitmen­t process. —

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