Star Me­dia Group ties up with Lay­out In­ter­na­tional

The Star Malaysia - StarBiz - - News -

PE­TAL­ING JAYA: Star Me­dia Group Bhd, the owner of Malaysia’s lead­ing English daily, The Star, is ty­ing up with Lay­out In­ter­na­tional to ac­cel­er­ate its trans­for­ma­tion into multi-plat­form and “dig­i­tal first” news pub­lish­ing.

Star Me­dia Group said in a state­ment that the tie-up with Lay­out In­ter­na­tional, an en­ter­prise-so­lu­tions pro­vided, will also op­ti­mise the me­dia group’s news­pa­per pro­duc­tion cy­cle.

“The to­tal so­lu­tion con­sists of the NewsPub­lish Multi Chan­nel Pub­lish­ing Sys­tem and the A7pro Dig­i­tal Ar­chiv­ing Sys­tem, bring­ing Lay­out In­ter­na­tional’s ex­per­tise and in­dus­try-spe­cific ex­pe­ri­ence to The Star.

“Turn­around time and ef­fi­ciency of The Star’s au­to­mated pro­duc­tion cy­cle will im­prove for print, dig­i­tal, on­line, mo­bile and so­cial me­dia plat­forms. Lay­out In­ter­na­tional will fur­ther de­velop the ex­ist­ing on­line sites, adding new fea­tures and stream­lin­ing con­tent,” the state­ment said.

In the same state­ment, Star Me­dia Group chief tech­nol­ogy of­fi­cer Kang Yew Jin said the im­ple­men­ta­tion of the NewsPub­lish sys­tems is a core build­ing block of the group’s trans­for­ma­tion.

“It will re­place a number of older sys­tems that we have, stream­line tech­nol­ogy ar­chi­tec­ture and be fun­da­men­tal in im­prov­ing ef­fi­cien­cies as we en­sure that con­tent writ­ten once can be pub­lished and ap­plied across our group,” said Kang.

Mean­while, Star Me­dia Group chief op­er­at­ing of­fi­cer Roy Tan said mo­bile and dig­i­tal first is to­day’s re­al­ity, adding that it is crit­i­cal to a pub­lisher’s sus­tained sur­vival and growth.

“It is key to the group’s trans­for­ma­tion strat­egy and, as such, find­ing a com­pe­tent part­ner is equally im­por­tant. We be­lieve this part­ner­ship with Lay­out In­ter­na­tional will en­able us to achieve our busi­ness goals quickly and con­cisely, with tan­gi­ble re­sults that will ben­e­fit our con­sumers,” said Tan.

Lay­out In­ter­na­tional chief ex­ec­u­tive of­fi­cer Jean-Michel Habis says the com­pany’s pur­pose is to help clients de­fine their spe­cific needs and “im­ple­ment the right so­lu­tions ac­cord­ingly”.

“As part of Lay­out In­ter­na­tional’s ex­pan­sion plan in Asia, a sup­port cen­tre is be­ing es­tab­lished in South­East Asia to en­able ded­i­cated and timely sup­port to pub­lish­ers in the re­gion, in line with our vi­sion to of­fer a con­sis­tent and de­pend­able ser­vice to our clients,” Habis said.

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