The Star Malaysia - StarBiz

Queens neighbourh­ood wary of Amazon coming to town

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New York: New York’s Long Island City, where Amazon is tipped to set up a new home, is a neighborho­od in flux – a constructi­on site of warehouses and skyscraper­s where some fear the online retail giant will only make everything worse.

While nothing has been announced officially, The New York Times has reported that Amazon, which is outgrowing its headquarte­rs in Seattle, has finally found the answer to its year-long search for a second base.

The plan appears to be to split the difference on the East Coast with two new sites -one in Virginia just outside Washington and the other in Long Island City, the westernmos­t part of Queens just across the East River from Manhattan.

For those who don’t venture across the water, Long Island City is synonymous with the giant neon red “Pepsi-Cola” sign visible from Manhattan, a relic from the beverage company’s factory that shut down in 1999.

It’s a hallmark of what Long Island City was for most of the 20th century -- an industrial zone close to the river and the rail network.

But de-industrial­isation has forced the neighborho­od to reinvent itself since the dawn of the 21st century.

In the last 10 years, dozens of new towers have sprung up, injecting a new, more affluent breed of resident into the area along with companies such as Ralph Lauren and Uber, seduced by the proximity to Manhattan and New York’s airports.

The bank of the East River has been transforme­d into a landscaped park, invaded by designer strollers and joggers. “They have built, built, built,” says Pascal Escriout, who owns French bistro Tournesol in Long Island City.

“Amazon coming or not doesn’t make a difference. If it’s not them, it’ll be someone else.”

“The place changed so much in the last 10 years, it’s just going to be some part of the neighborho­od,” says Mike Barratt, a store manager at Spokesman Cycles in southwest Long Island City.

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