Proton records improved sales in November of 4,820 cars
PETALING JAYA: Proton Holdings Bhd has recorded 4,820 new car sales last month – an improvement over the same period last year.
The company said in a statement that its market share as a percentage of the total industry volume was estimated at 10.2%.
A final figure would be released by the Malaysian Automotive Association.
Proton has maintained its pricing strategy in November as well as the previous month by applying the zero sales and services tax (SST) pricing policy, where the tax amount for all models were absorbed by the company.
Proton Edar Sdn Bhd CEO Abdul Rashid Musa said: “Proton is contin- uing its zero SST pricing policy for all current models to make it easier for our customers to own a Proton car.
“We are also making the brand more accessible by participating in road shows and carnivals, thus providing more avenues to view, test and buy a Proton car.
“Unfortunately, there was a supply constraint in November, limiting the number of cars we could deliver.
“While our overall sales improved over the same month in 2017, the company would like to apologise to all its dealers for not being able to meet our commitments.”
Proton is also anticipating the release of its first sport-utility vehi- cle (SUV), the Proton X70, on Dec 12.
A five-star Asean NCAP rating had been achieved by its newest model in the latest round of testing and an EEV classification had been awarded by the International Trade and Industry Ministry.
“The wait for Proton X70 fans is almost over as the company will be launching its newest model on Dec 12 at the Kuala Lumpur Convention Centre.
“The high-technology features and safety focused engineering of the SUV have been proven by its five-star Asean NCAP rating, being awarded the highest score recorded for its market segment, as well as being granted EEV status by Miti,” he said.