The Star Malaysia - StarBiz

Mentors needed for Vietnam’s startups

Young entreprene­urs need networking opportunit­ies with big firms

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VIETNAM’S startup ecosystem has a lot of potential and can be a prime market for investment, but many say the quality of startup projects have not met the potential due to these firms’ lack of market-oriented policies and developmen­t experience.

While experience­d investors are capable of supporting young startups by providing experience or capital, a lack of proper connection­s between startups and big firms was blamed for preventing the country ecosystem from blooming.

Tran Anh Tuan, General Director of the Sao Bac Dau Technology Services Company, said due to such a lax network, many startups had not been able to attract investment or make products that meet market needs.

“Startups’ inexperien­ce is the most crucial reason for their failure. They need support and connection­s with other components of the ecosystem, which are businesses, researcher­s, government and investors, to be able to succeed. Of which, experience­d businesses play a very important role,” Tuan said.

“Big businesses can be the investors, the consultant­s and clients for startups in Vietnam, which are often started by very young people who mostly have basic knowledge but not real market experience.”

Echoing Tuan’s opinion, Pipa Turvanen from Finland’s Turku Science Park affirmed the role of big businesses in the developmen­t of startups.

“Without their experience, ideas would be narrow. Otherwise, co-operation with startups, students and scientists can open the way for products or business models that are cost-effective,” she said.

She cited the startup incubator model of the Finnish company, in which the Turku Science Park would facilitate and provide connection­s, experience and knowledge sharing between concerned parties based on business and innovative developmen­t.

“It would be brilliant to witness big companies paying respect to startups or co-operating with their rivals for the purpose of improving innovative capacity and the startup ecosystem as a whole,” she said.

Hoang Minh Tri, Director of AiPac, a US-based one-stop-shop manufactur­ing service, said big companies could co-operate with startups to maintain their competitiv­e advantage.

“The developmen­t of technologi­es creates opportunit­ies for businesses to innovate, improve their services and provide new experience­s for their clients. In order to apply technologi­es quicker and better, big companies often shake hands with startups,” he said.

Tuan from Sao Bac Dau Technology Service Company, said from his own experience, such co-operation actually helped the company provide solutions that suited market needs quickly.

“If we were to walk alone, it would take a long time to achieve what we have achieved,” Tuan said.

What big companies can offer are vast – from building business plans, product developmen­t plans, giving business experience to capital management or human resource planning.

Tony Wheeler, founder of ImagineX Ventures, senior mentor to Startup Vietnam Foundation, said in order for startups to develop and contribute to the economy’s developmen­t, big firms have to “sit on the same boat” with startups and offer support.

“It can be financial support, or the offer to become clients of startups – not rivals,” he said.

Vietnam’s 3,000 startups have been boosted with investment and it increases every year. In 2018, startups received investment worth US$889mil, almost triple 2017’s figure (US$291mil).

Wheeler, from ImagineX Ventures, said that a strong startup ecosystem needs co-operation from businesses, the government and scientists.

There have been a lot of activities within Vietnam’s ecosystem but these startups needed to focus on improving their quality before expanding, he said.

“There is a need for a strategy to shift the economic structure towards advanced industry and services, which would need a smaller labour force but with higher technologi­cal competenci­es and innovative thinking,” he said.

Another problem for Vietnam’s startups is that too many entreprene­urs were trying to address minor issues.

“They need to find solutions for bigger problems. Once they find answers to these problems, they also find answers to the problems faced by many other developing countries,” he said. — Viet Nam News/ANN

 ??  ?? Missing component: A startup company introduces its project at a contest in Ho Chi Minh last year. Experts say startup projects have not met their full potential due to lack in experience. — Viet Nam News
Missing component: A startup company introduces its project at a contest in Ho Chi Minh last year. Experts say startup projects have not met their full potential due to lack in experience. — Viet Nam News

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