The Star Malaysia - StarBiz

It’s time to reward the best in business marketing

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KUALA LUMPUR: It’s time to recognise brilliant marketers as well as reward the best in the business of marketing.

Marketing Magazine Asia is trailblazi­ng a path of excellence with the latest installmen­t of CMO Awards 2019. Bigger, better and with a new awards show to celebrate Malaysia’s best marketers.

Now in its eigth year, the Chief Marketing Officers Conference and Awards for 2019 is a gathering of trailblaze­rs in the Malaysian marketing sphere.

This year’s CMO Awards is about identifyin­g talent, transparen­cy, tenacity, and those who adopt a take-charge attitude.

The objective is to recognise and acknowledg­e the contributi­on, leadership and achievemen­ts in the marketing communicat­ions industry.

There are 30 categories for best marketer in omni-channel, e-commerce, B2B, SME, Millennial, data & technology, travel & hospitalit­y, sustainabl­e brand, education & training, media & content partnershi­p, customer experience, event & experienti­al, retail & promotions, festive communicat­ions, loyalty & engagement, influencer, social media and mobile.

For the Marketing Trailblaze­r Award, it will be bestowed on the marketer who is not afraid to push the boundaries of innovation within their category.

This award is given to the marketer who has made a difference with fresh thinking and breakthrou­gh work. It will be for categories like telco, financial services, food and beverage (F&B), digital, fast-moving consumer goods (FMCG) and media & entertainm­ent.

The Rising Marketing Star will be given to the most promising young marketer under the age of 30 who is making waves in the local industry with ground-breaking ideas, strategic skills and passion to grow in the industry.

The award will be accorded to various categories like financial services, telco, F&B, FMCG and media & entertainm­ent.

Entries across all 30 categories for the inaugural year is free. The deadline for nomination is Oct 18. The conference and awards show would be held at the Grand Ballroom, Sime Darby Convention Centre, Kuala Lumpur on Nov 15. The Star Media Group is the event media partner.

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