The Star Malaysia - StarBiz

Forever 21 files bankruptcy

Latest big fashion merchant to join retail apocalypse

-

NEW YORK: Forever 21 Inc filed for bankruptcy protection, the latest big fashion merchant who couldn’t cope with high rents and heavy competitio­n as the shift to e-commerce cut a swathe through traditiona­l retailers.

Court papers filed in Wilmington, Delaware, show Forever 21 has estimated liabilitie­s on a consolidat­ed basis of between Us$1bil and Us$10bil. The Chapter 11 filing allows the Los Angeles-based company to keep operating while it works out a plan to pay its creditors and turn around the business.

Forever 21 has obtained Us$275mil in financing from lenders with Jpmorgan Chase & Co as agent, as well as Us$75mil in new capital from TPG Sixth Street Partners and its affiliated funds. It plans to exit most of its internatio­nal locations in Asia and Europe, but will continue operations in Mexico and Latin America. The stores expect to honor gift cards, returns and exchanges.

Once popular among teenagers in the 2000s for its affordable but eye-catching designs, Forever 21’s signature bright-yellow shopping bags have become a rarer sight as Generation Z consumers -- those born from 1998 onwards -- shifted rapidly over to e-commerce and streetwear brands in recent years. The bankruptcy filing could help Forever 21 get rid of unprofitab­le stores and raise fresh funds, allowing the private, family-held company to restructur­e its flailing business for a new generation.

“The financing provided by Jpmorgan and TPG Sixth Street Partners will arm Forever 21 with the capital necessary to effect critical changes in the United States and abroad to revitalize our brand and fuel our growth, allowing us to meet our ongoing obligation­s to customers, vendors and employees,” Linda Chang, executive vice president of Forever 21, said in a statement.

Bloomberg first reported Aug 28 that Forever 21 was preparing for a bankruptcy filing.

Forever 21’s bankruptcy filing could be problemati­c for major U.S. mall owners, including Simon Property Group Inc. and Brookfield Property Partners LP, because it is one of the biggest mall tenants still standing after a wave of bankruptci­es. The busts emptied more than 12,000 stores in the past two years, and those vacancies may be hard to fill.

Simon counts Forever 21 as its sixth-largest tenant excluding department stores, with 99 outlets covering 1.5 million square feet as of March 31, according to a filing.

Simon and Brookfield were both listed in court papers on Forever 21’s tally of biggest unsecured creditors. The retailer doesn’t have a lot of leverage over its landlords, according to Bloomberg Intelligen­ce, which said in a Sept 27 report that Forever 21 accounts for just 1.4% of Simon’s annual rent.

Founded in 1984, Forever 21 operates more than 800 stores in the US, Europe, Asia and Latin America. It specialise­s in fast-fashion apparel – trendy, cheap, quickly-made knockoffs of original designs that often is worn only a few times before being given away or tossed out. Competitor­s include Zara, H&M and Amazon.com.

Co-founder Do Won Chang has been focused on maintainin­g a controllin­g stake in Forever 21, which hindered efforts to raise new funds.

Matters are likely to be out of his hands now, with creditors typically setting the agenda in bankruptcy proceeding­s and major decisions subject to a judge’s approval.

Kirkland & Ellis LLP is the company’s legal adviser, and Alvarez & Marsal is the restructur­ing adviser, and the investment banker is Lazard.

 ?? — AFP ?? Not so lasting: A Forever 21 store in Union Square in Manhattan, New York City. The global fast-fashion retailer is filing for voluntary bankruptcy, the latest US brick-and-mortar chain to embark on restructur­ing as shoppers migrate online.
— AFP Not so lasting: A Forever 21 store in Union Square in Manhattan, New York City. The global fast-fashion retailer is filing for voluntary bankruptcy, the latest US brick-and-mortar chain to embark on restructur­ing as shoppers migrate online.

Newspapers in English

Newspapers from Malaysia