Clarity for business acceleration
PETALING JAYA: Clear, a global marketing and branding consultancy, recently opened its office in Kuala Lumpur, marking its third entry in Asia, after Singapore and Shanghai.
The consultancy is part of MC Saatchi Global and would expand its operations in Malaysia to offer rigorous transformative strategy and proprietary insights for brands seeking to close the experience gap or accelerate growth at a time of disruption and complex digital transformations.
Clear has appointed Sue-anne Lim as the managing director in Kuala Lumpur to spearhead the outfit’s brand reach and lead market expansion.
She takes up the role following a successful 17-year career helping brands reach their full potential and transform in the digital economy, namely Honda, Air Asia, Abbott Nutrition, Celcom and many others.
Prior to joining Clear, she held the position of chief data & strategy officer at Dentsu Aegis Network, Malaysia, where she was instrumental in driving integrated and strategic synergy at the group level.
“Many had asked me if this isn’t the worst time to launch a new business. To be honest, I think there’s no worst or best time – businesses need strong brands and effective marketing to increase their valuation and reputation,” said Lim.
“A strong and well-managed brand with the right dose of aspiration maximises value during the best of times and minimises attrition during the worst of times.
“Clear is perfectly poised to provide clarity for growth and elegant solutions, which is what every business needs today as mistakes will be expensive,” she added.
With more than 15 years in the market, Clear has been helping ambitious global leaders future-proof their business by creating greater brand utility and value, operationalising high-level strategy and advising allocation of resources appropriately. They do this via a rigorously commercial mind-set and the belief in bringing inspiring strategy to every business problem.
Clear’s core capability is in delivering clarity in insights and analytics, strategy planning and practical application to help businesses grow their top-line results via corporate, B2B, consumer and employer branding. Their global clients include Toyota, Abbott Nutrition, GSK, Virgin, Western Union, Unilever and many others, across six different markets.
Some of Clear’s proprietary frameworks include but are not limited to Growth Mapping and Segmentation, Impact Modelling, Experience Design, and Business Model Innovation.
“The sentiment and attitude of the market, customers and even employees have changed permanently and we can help businesses to quickly reset itself and gain momentum in recovery.
“It is the perfect time to introduce Clear’s strategic framework and proprietary tools that will help clients identify confident growth spaces in this changing landscape.
“I am especially passionate about helping local and Malaysian-based businesses to emerge stronger from this global crisis. But first, to get out of the woods, we must break inertia. Business recovery in 2021 needs to start now,” said Lim.
“I’m delighted that Clear is opening up in Kuala Lumpur. And I’m even more delighted that we’ve had the fortune to have Lim leading our office in this market. She brings heavy weight and seacreating soned experience in value for clients in the areas of brand, innovation and experience,” said Damian Symons, Global CEO of Clear.
“Many might raise an eyebrow about why this and why now. The truth is that as we emerge from the wreckage of Covid-19, client leaders need strong strategic thinking more than ever.
“They need best-in-class insights to ensure their brands continue to connect with evolving consumers’ demands, and deliver transformative products and services that are imaginative and innovative,” he said. —