India budget grocery chain eyes five-fold growth
MUMBAI: Indian billionaire Radhakishan Damani’s discount supermarket chain, Dmart, plans to boost its store count fivefold as it seeks to grow market share and hold its own against aggressive expansion from the likes of Mukesh Ambani’s Reliance Retail Ltd.
Avenue Supermarts Ltd, which currently runs the fourth-largest number of convenience stores in India, could scale up the chain known for its knockdown prices on everything from lentils to laundry powder to 1,500 supermarkets from 284, chief executive officer Neville Noronha said in an interview.
He declined to give a timeline or estimate the investment needed.
“Large players can happily operate without worrying about each other,” Noronha said. “There’s no need to worry about that for another 20 years – the headroom for growth is awesome.”
The company opened its highest-ever 50 stores in the year through March, its most ever, and wants to tap India’s teeming middle-class, which according to some researchers could account for as much as half of the country’s almost 1.4 billion population.
Amid rising inflation, this segment is also looking hard for bargain deals – something Dmart is known for. Besides adding stores, Dmart is also attempting to scale up its unprofitable ecommerce business.
“The sky’s the limit for any brick-and-mortar retailer in the country,” Noronha said. “You have to focus on opening more and more stores” as the organised grocery market in India was nowhere near saturation, he said.
Damani, the 68-year-old self-made billionaire and founder of Dmart, steered his supermarket empire to a blockbuster listing in 2017. The stock has jumped 1,370% since its listing, giving Damani a net worth of Us$22.1bil (Rm99bil) according to the Bloomberg Billionaire’s Index.
India’s organised retail market is still at a nascent stage and estimated by the government’s export promotion agency to be growing between 20% to 25% annually.
Avenue Supermarts is likely to add 135 Dmart outlets by March 2024, according to a report this month by Mumbai-based brokerage Motilal Oswal.
The company’s net income for the June quarter surged more than six times to 6.4 billion rupees (Rm360mil) compared with the same period last year, as the local economy recovered from the pandemic-related curbs. Revenue also nearly doubled.
Its online business, however, has remained a weak spot, which has dragged down its stock.
Avenue Supermarts shares are down 5.8% this year, lagging the S&P BSE Sensex which has advanced 3.4%. Its ecommerce business, spread across 12 Indian cities, posted a loss of 1.42 billion rupees (Rm78.74mil) in the latest quarter in the face of intense competition.
Noronha conceded that breaking into the online retail market has been “tough,” but that Dmart planned to add more online fulfillment centres to the two current ones in Mumbai. Bloomberg