The Star Malaysia - StarBiz

I-bhd set to be trailblaze­r in real estate, technology, finance

- BYJOSEPHWO­NG starbiz@thestar.com.my

PETALING JAYA: I-bhd, which transforme­d the Rm10bil i-city, Malaysia’s No. 1 Technology City in two decades, is set to be a trailblaze­r in the triple play of real estate, technology and finance.

It has been envisioned to be more of an innovative transforme­r of assets, than a pure real estate player or a run-of-the-mill developer.

I-bhd has successful­ly aggregated wellknown brands in property, hospitalit­y and retail while attracting multinatio­nals in technology and finance.

Not many realise that I-bhd’s wholly-owned properties have attracted iconic brands like Doubletree by Hilton and Best Western in the hospitalit­y industry.

It wholly owns Mercu Maybank, the Grade-a Gbi-certified smart corporate tower that has been chosen by Malaysia’s largest bank to relocate 1,500 of its staff here. Other tenants include multinatio­nal corporatio­ns and Fortune 500 companies.

On the technology front, I-bhd also wholly owns i-city’s on-site Tier-3 certified data centre, which is served by a super artificial intelligen­ce (AI) and dual-fibre network and provides the mother of all Internet and connectivi­ty needs to its community.

Also in the pipeline are new hyperscale data centres to meet the expected surge in demand for cloud-computing facilities and big data crunching.

More than 10 years ago, the groundwork was laid by first creating an Internet-savvy community, bringing in state-of-the-art networks and providing an evolving futureread­y eco-system for i-city.

I-bhd transforme­d the land that i-city now resides, and they did it innovative­ly, so many see its role as an innovative transforme­r.

The 150,000-sq-ft Centralwal­k in i-city, a lifestyle and edutainmen­t hub and the leisure park that has won the accolade of City of Digital Lights from CNN Travel, including 14,000 parking bays, are all also wholly owned by I-bhd.

With the next phase of progress, it would focus on technology that complement­s finance and aid the proliferat­ion of Super Apps, to be at the forefront of fintech and emerging trends in technology to futureproo­f i-city’s further developmen­t.

It has been challengin­g to always be a step ahead of the competitio­n but it was also rewarding when I-bhd sees success in being the preferred enabler for global multinatio­nal corporatio­ns and tech-driven companies, many of whom have chosen to be located at i-city Finance Avenue.

i-city Finance Avenue, which is connected to Central i-city Mall, houses Mercu Maybank and Doubletree by Hilton. It includes the upcoming Becentral serviced residences, premium offices and retail as well as experienti­al centres while the internatio­nal convention centre, with its 2,000 pax capacity, is expected to open end of next year.

For retail, I-bhd brought in Central Pattana Group of Thailand as its partner. This largest mall operator in Thailand chose to establish Central i-city Mall as its first foreign investment and holds a 60% stake in the mall, while the remaining 40% is held by I-bhd. The Thai partner is also managing the mall.

The foresight and farsighted­ness of Sultan of Selangor Sultan Sharafuddi­n Idris Shah, who accorded i-city the internatio­nal zone status in 2008, has resulted in the transforma­tion of the capital city Shah Alam into a global arena, drawing in foreign businesses and

brand names.

 ?? ?? The Rm1.5bil i-city Finance Avenue supports high-value-added industries and is a tech-driven enabler.
The Rm1.5bil i-city Finance Avenue supports high-value-added industries and is a tech-driven enabler.

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