A spreading concern
It’s Marmageddon! With its factory in Christchurch closed down due to the earthquake four months ago, Marmite, the Kiwis’ favourite sandwich spread, is running out of stock ... and fast.
IT’S a sticky black sandwich spread that much ofnewzealand adores, though detractors liken it to axle grease. And when it runs out, it’s Marmageddon.
The manufacturer of Marmite said its supplies of the yeast-extract product ran out this week, four months after earthquakes forced it to close the only factory that made New Zealand’s version.
“Don’t freak. We will be back soon!” the company Sanitarium said on the Marmite website.
But there are signs of freaking in this country of 4.4 million people, who eat their way through 640 tonnes of the savoury spread every year.
“I can confirm there was a rush on Marmite yesterday,” Antoinette Shallue, spokesman for the grocery chain Foodstuffs, said. “Clearly Kiwis took the news of the impending shortage very seriously!”
Some are calling the crisis “Marmageddon”. Others are auctioning their supplies of Marmite online. Even the country’s leader sounds concerned.
“I’m going to have to go thin I’m afraid. I have a very small amount in my office and once that runs out I’m obviously aware that supplies are very short,” Prime Minister John Key told television station TV3 yesterday.
At the risk of angering Marmite fans, Key went on say that he could also eat Vegemite, a rival spread that is made in Australia.
Both Marmite and Vegemite are made from yeast extract. Marmite was launched in England and, at first, was imported into New Zealand.
But by 1919, New Zealand had come up with its own version, which differs in taste significantly from the English version.
As a result, importing English Marmite simply won’t work, said Pierre van Heerden, Sanitarium’s general manager.
“People have grown up with Marmite. It’s an iconic New Zealand brand,” van Heerden said. He’s advising people to use their remaining supplies sparingly: for instance, by spreading Marmite on warm toast, so that it goes further, or on just one side of the bread in double sandwiches.
The problem traces back to a series of earthquakes in Christchurch that last year killed 185 people and destroyed many buildings.
In November, Sanitarium decided the quake damage was severe enough it needed to close its Christchurch factory, the only one that makes the New Zealand style of Marmite. This week, it ran out of supplies. Supermarkets still have some jars left, but they’re going fast.
“We anticipate running out of stock of Marmite in the next two to three weeks across all our stores, and unfortunately we have no control of the situation,” Murray Johnston, general manager of merchandise at grocery chain Progressive Enterprises, said.
Van Heerden said he had kept the 25 people who make Marmite on the payroll and hoped to resume production by July – when either the factory will be repaired or the production line will be moved.
In the meantime, one would-be entrepreneur has listed a jar of Marmite for a minimum bid of NZ$3,500 (RM8,819) on the auction site Trade Me, admitting: “Seal broken, had to take a couple of toasts worth just to say goodbye to my prized Marmite.”
Nobody has placed a bid.