Tap into your creativity with KBU
Afull-colour advertisement and a catchy phrase can do much to improve an advertisement campaign.
Good advertising has a way of sticking with consumers. An example is Digi’s yellow man advertisement. The people responsible for blending psychology, marketing and creativity to produce remarkably effective advertisements are the advertising designers.
Advertising designers are not only talented in the art of creative design, but they must also understand marketing strategies and know how to promote products and services via visual communication.
Recognising the prospects of the advertising design industry, KBU International College recently launched a new programme, Diploma in Advertising Design.
“Rather than only focusing on the art of creative design, the programme also instils students with the knowledge on how to be an effective marketing personnel and equips them with promotional knowledge through visual communication,” said KBU International College Diploma in Advertising Design programme coordinator, Mohd Idzuan Othman.
He said the programme will tap into the artistic ability of a student while honing his or her communication skills and competitive attitude.
“Students will be trained with competitive abilities which will mould them to survive or overcome any tough situation that the corporate world throws to them,” he added.
Despite that, he also said, “A diploma in advertising design presents endless job opportunities in diversified fields.”
“For example, students can choose to work in the areas of marketing communication, advertising, graphic design and more,” he said.
He added that those who are interested in creating animation, illustration or photography can choose to enrol in this course as the course aims to sharpen their skills and shape them into effective advertising designers.
The April intake is now open. Students who are interested can apply with their forecast results. The programme can be completed in two years.
Applicants should at least possess three credits in SPM/GCE ‘O’ Levels or other equivalent qualifications.
Drop by KBU International College Open Day on March 24 and 25 for more information. The events are scheduled from 10am to 6pm.
For details, contact KBU International College, Bandar Utama, at 03-7727 3200, e-mail enquiry@kbu.edu.my, visit www.kbu.edu.my or find them on Facebook at http:// facebook.com/kbuinternational.