Experts: Traditional media still the best

News outlets have trained staff and trump social media on factual accuracy

PETALING JAYA: Traditional media continues to be a reliable source of information for the public who have grown wary of fake news littering social media.

Paul Glader, an associate professor at the King’s College in New York, pointed out that traditional newsrooms often earn their brand value by their integrity and editorial practices.

“This means they have copy editors or copy desks to verify facts. It means they have seasoned journalists as editors who question and bullet proof big stories, sometimes running such stories by lawyers. It means they apologise for any errors by running corrections,” he said.

Glader said while social media can disseminate news more quickly at times than traditional media, it does not have the accuracy checks and the principle of verification.

One example of this, he said, was during the Boston Marathon bombing in 2013. He said everyone in the United States had followed the incident via Twitter and many facts emerged before being reported in mainstream news outlets.

Worse, people in the crowd were accused of being the culprits while the real bombers were at large.

“Those identified by the mob were innocent and could have been badly hurt because of the false information,” he said.

Advertising industry veteran Khoo Kar Khoon said the public is bombarded with information over social media with no way of telling if it’s true or not.

Khoo, who is a nonexecutive director of publishing conglomerate Media Chinese International Ltd, said traditional media are licensed and had to be accountable, adding that journalists had to verify information with authorities.

Verifying information, he said, was important for issues which could impact public health, safety and the economy.

Infrastructure University Kuala Lumpur’s (IUKL) Prof Dr Faridah Ibrahim said established media had a responsibility to sieve out the truth.

“Accuracy should not be compro mised for speed, facts must be double and triple checked,” said Dr Faridah, the executive dean for IUKL’s Faculty of Arts, Communication and Education.

The Communications and Multimedia Ministry recently advised social media users not to add fuel to fire, following the ongoing diplomatic row with North Korea.

This followed a false claim over Facebook of a massacre of Malaysians in North Korea.

On Tuesday, the Malaysian Communications and Multimedia Commission (MCMC) launched factchecking website sebenarnya.my for the public to both check the authenticity of information.

Assoc Prof Dr Judith Clarke said that very often, information may go viral before anyone bothered to check it.

“They may quickly become accepted knowledge, whether true or not,” said Clarke, who is with Hong Kong Baptist University’s Department of Journalism.

“Some academics are calling for schools to teach news literacy courses to build up the public’s news judgment,” she said.

Readership and circulation of The Star had increased following the assassination of Kim Jongnam.

The Star Online saw its number of visitors surge to an alltimehigh of 7.9 million.

The website also saw 5.7 million new users while the number of followers on its Twitter account surpassed 1.1 million people.