Built for performance, shaped by experience
THE latest version of the FootJoy DNA (DryJoys Next Advancement) franchise has been launched with the introduction of the new DNA Helix shoes.
Featuring a wider platform and a structured lightweight construction to create power from the ground up, DNA Helix is now available in Malaysia.
Originally launched in 2014, the DNA category was widely adopted at every level of play, including on the worldwide professional Tours.
DNA Helix was developed from the ground up based on specific feedback from the world’s best players who value the combination of flexibility and comfort but requested more platform stability, particularly in the heel.
“I’ve worn every version of DNA and this is by far the best for me,” said Scott Stallings on the US PGA Tour. “The additional support, especially laterally as I move back and through the ball, is fantastic.”
The new NitroThin 3.0 TPU (thermoplastic polyurethane) outsole foundation in DNA Helix was developed to deliver the additional stability. In fact, DNA Helix is 38% more stable than its predecessor.
This was achieved by increasing the width between the cleat receptacles in the heel by 13% for more surface coverage underfoot.
In addition, a new fit-bed was developed with more lateral stability and the integration of a 3D FoamCollar also helps to lock the player’s foot in place.
The shoes come with a one-year waterproof warranty and retail at RM910 (laced) or RM1,000 (BOA closure system).