China Post selling M’sian wares

Items such as healthcare products and biscuits are now available in 600,000 stores

Malaysian products can now be bought at some 600,000 stores operated by China Post throughout the country.

For a start, items sold at these outlets include instant coffee, healthcare, beauty and skincare products, as well as an assortment of biscuits.

The merchandise can also be found on China Post’s e-commerce portal – ule.com.

International Trade and Industry Minister II Datuk Seri Ong Ka Chuan said this was a big leap forward in promoting Malaysian products and bringing them further into the rural regions.

“It will certainly help boost the presence of Malaysian products and brands to tap into China,” he added.

Ong said that the demand for imported goods in China is surging.

“The emerging middle class population with more dispensable income is hungry for authentic and high quality products.

“I believe China’s success in e-commerce could assist Asean to build a platform for our businesses to grow and integrate into the global eco-system,” he said after attending the opening ceremony of the China-Asean e-Commerce Summit, held in conjunction with the 14th China-Asean Expo here yesterday.

At the event, Ong witnessed the signing of a Memorandum of Under-standing (MoU) involving Malaysia External Trade Development Corporation (Matrade), China Post Group Guangxi Zhuang Auto- nomous Region Branch (Guangxi China Post) and KCO Logistics and Distribution Services.

KCO Logistics, a Malaysian entity based here, has been appointed by China Post to handle shipments of Malaysian products.

Acknowledging that e-commerce has become an increasingly vital element of the global economy, Ong suggested that post offices be transformed into e-commerce hubs to help boost the industry.

He explained that the post office was best for the role as it reaches out to most people including those in rural or remote areas.

“People don’t send letters nowadays, so we can transform the post office into a logistics hub to assist in the development of e-commerce,” he added.

Ong said he would meet up with the management of Pos Malaysia to convey his idea to them.

He also expressed his willingness to help the postal service agencies of the two countries to collaborate on this business.

Advancing trade: Ong (centre) flanked by (from left) KCO Logistics general manager Andy Oon, Matrade CEO Dr Mohd Shahreen Zainooreen Madros, Guangxi China Post general manager Li Kaile and China Post e-Commerce Company general manager Liu Xiaogang...