Growing the brand
MST takes another giant step forward by opening a superstore in the Lion City
MST Golf has opened a superstore in Singapore. Situated at Suntec City, the new venture has a floor area of 5,000 sq ft and a comprehensive range of products from the leading brands in golf equipment, apparel and accessories brands.
“It is our intention to make this the golf shopping destination for both local and visiting golfers in Singapore,” said MST chief executive officer Ng Yap.
“MST Golf ’s superstore at Suntec City showcases an exciting new golf retail concept with brand counters from many global and premium golf brands, featuring the latest and complete lines,” added Ng.
“These include global brands such as Titleist, Ping, Cobra, Wilson Staff, Mizuno, Srixon XXIO, ONOFF, Yamaha, PRGR, Akira, Royal Collection and Odyssey. Apparel brands in the store include UnderArmour, Calvin Klein Golf, FootJoy, Cutter & Buck, Antigua and PGA Tour.
“We appreciate and are very pleased to have the support of the brands who are working closely with us to build and deliver the best golf retail concept and experience at Suntec City,” said Ng.
Another feature of the store is the Golf Tech Shop providing technical facilities which include a custom fitting suite for woods, irons and wedges fittings and testing, a putter fitting studio, golf club DNA stations for club specifications, and workshop for club repairs and services.
“The facility is equipped with a GC Quad, the industry’s latest launch monitor, putter fitting system and golf simulator incorporated with fitting demos. In addition, a comfortable TV Lounge area is specially prepared for golfers to relax and have a cup of coffee while waiting for club services,” said Ng.
“The shop layout is specially designed for convenient shopping. The wide open frontage offers a quick glance into the vast retail space within.
“On entering the store, customers see apparel brands including Calvin Klein, UnderAmour, Antigua, and PGA Tour occupying a large space in the centre.
“The middle section houses golf accessories such as balls, shoes, gloves, bags, training aids, GPS gadgets, etc. Accessories are grouped and displayed by product categories for easy shopping.
“The back section of the store houses the equipment. A putting green is located in the centre and showcases a complete range of putters and wedges.
“The Suntec City store is managed by a team of experienced golf consultants and product specialists,” added Ng.
“The staff are trained by the brand principals and company product trainers to provide a high level of customer service.”
“Despite a weak economic outlook, MST Golf continues to invest to provide a better golf retail shopping environment to our customers, especially our members.
As our industry and consumers are maturing, we need to keep evolving to provide the best in service, selection and value,” said Ng.