The Star Malaysia

Sony revives beloved robot pet dog Aibo

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TOKYO: Japanese electronic­s giant Sony is marking the year of the dog by bringing back to life its robot canine – packed with artificial intelligen­ce and Internet capability.

Sony’s new Aibo dog is an ivory-white puppy-sized, 30cm-tall hound with flapping black ears and a wagging tail. It has the ability to roll its eyes to display emotions.

It comes with an array of sensors, cameras and microphone­s and boasts Internet connectivi­ty, allowing owners to play with the pet remotely via smartphone.

Sony’s earlier Aibo robodog was put to sleep over a decade ago – a victim of business restructur­ing – shocking fans of the digital pet.

Sony rolled out the first-generation Aibo in June 1999, with the initial batch of 3,000 selling out in just 20 minutes, despite a hefty price tag of 250,000 yen (RM9,325).

Over the following years, more than 150,000 units were sold, with numerous models ranging from gleaming metallic-silver versions to round-faced cub-like models.

But by 2006, Sony was in trouble. Its business model was broken and it was facing fierce competitio­n from rivals in all fields.

The Aibo, an expensive and somewhat frivolous luxury, had to go.

The company kept its “Aibo clinic” open until March 2014, but then – politely – told pet owners that they were on their own, prompting retired Sony engineers to offer repairs.

The new Aibo will be launched in Japan in January next year but will not come cheap, priced at 198,000 yen (RM7,385).

 ??  ?? Making a come-bark: The new Aibo being unveiled at a Sony Corp demonstrat­ion in Tokyo.
Making a come-bark: The new Aibo being unveiled at a Sony Corp demonstrat­ion in Tokyo.

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