The Star Malaysia

Ivanka’s visit to India raises questions about her brand

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HYDERABAD: Ivanka Trump is making a significan­t solo outing by headlining a business conference in India, but her trip highlights questions about whether her message of empowering poor women matches her actions.

Trump landed yesterday in the southern city of Hyderabad and is scheduled to make the opening address at the Global Entreprene­urship Summit later in the day.

The city has cleared away beggars and filled potholes ahead of the visit by Trump, the daughter of President Donald Trump and a senior presidenti­al adviser.

Indian Prime Minister Narendra Modi will join her at the opening and will later host her for dinner at the luxurious Falaknuma Palace Hotel.

Many in India are excited about Trump appearing at the conference, which is being co-hosted by the United States and India.

“It’s cool that she’s coming,” said Amani Bhugati, a medical student.

“She’s glamorous, beautiful and powerful. It’s like a combinatio­n of Hollywood and politics.”

Others marvelled at the improvemen­ts made around Hyderabad.

“All new,” said Gopal, a taxi driver who gave only his first name.

But he also pointed to the potholes that remain on many smaller streets. “She’s not coming here, so they didn’t fix it,” he said.

More than 1,200 people are expected to attend the three-day conference, although not everyone is thrilled about Trump’s presence.

“It’s now being called Ivanka Trump’s summit. It totally overshadow­s all our work,” said Sangeeta Agarawal, the chief executive of US startup Helpsy Health.

“We feel that’s it become more about her.”

And the conference’s focus on female entreprene­urs raises questions about some of the commercial decisions made by Trump and her famous namesake brand.

Critics have faulted her for failing to use her leadership role to call out labour and human rights abuses, particular­ly in China, where the bulk of her US merchandis­e ships from. And they point out that she has failed to take a public stand on alleged abuses in her brand’s own supply chain.

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