Ivanka’s brand under scrutiny
Commercial decisions raise questions during India summit
Commercial decisions raise questions during India summit.
HYDERABAD: Ivanka Trump described the hurdles faced by women during a speech at a business conference in India, which is treating her trip like a royal visit.
But her solo outing also highlighted questions about whether her message of empowering poor women matches her actions.
Trump’s speech on Tuesday at the Global Entrepreneurship Summit in the southern city of Hyderabad was broadcast live throughout India by major news channels. A build-up worthy of a Bollywood musical included cultural references that ranged from independence leader Mahatma Gandhi to the movie Slumdog Millionaire.
The city had cleared away beggars and filled potholes ahead of the visit by Trump, the daughter of President Donald Trump and a senior presidential adviser.
“As a former entrepreneur, employer, and executive in a male-dominated industry, I’ve seen firsthand that all too often, women must do more than their male counterparts to prove themselves at work, while also disproportionately caring for their families at home,” Trump said in her speech.
But the conference’s focus on female entrepreneurs raises questions about some of the commercial decisions made by Trump and her namesake brand.
Critics have faulted her for failing to use her leadership role to call out labour and human rights abuses,
particularly in China, where the bulk of her US merchandise ships from. And they point out that she has failed to take a public stand on alleged abuses in her brand’s own supply chain.
Trump stepped back from day-today management of her brand before taking on an official role as White House adviser, but still retains an ownership interest.
“After my father’s election, I saw an opportunity to leave my busi-
nesses for the privilege of serving our country, and empowering all Americans to succeed,” she said in the speech.
Her father praised her speech, saying “Great work Ivanka!” in a tweet on Tuesday in which he shared a US State Department video of her remarks.
Abigail Klem, president of the Ivanka Trump brand, has called supply chain integrity “a top priority”, but the brand has not joined the growing number of companies that publicly identify their manufacturers.
A September investigation showed that Trump’s supply chain has become more opaque than ever since she took on her White House role, making it impossible to know whom her company is doing business with around the world.
The brand has said supply chains are the responsibility of its licensees.