Singers croon to Mydin shoppers in new Raya campaign
KUALA LUMPUR: Amidst a cheering crowd, six popular singers dressed in Mydin’s designer brands belted out Girang Syawal Tiba, a song specially penned for the company.
The song by lyricist Shah Shamshiri is being introduced in line with Mydin’s campaign of the same title to mark Hari Raya.
Sung by Haqiem Rusli, Tajul Ariff Shaari, Norshazwani Selamat, Sissy Imann, Zoey Rahman and Ernie Zakri, the song is expected to boost festive cheer.
Mydin Mohamed Holdings Bhd managing director Datuk Dr Ameer Ali Mydin said he hoped that the song, available in two versions, would be a hit.
“It took us almost three months to finalise the details of the song,” he said.
FMC Music’s promotion executive Sam Samin said that Mydin selected the song as they felt it would also do well online.
“We will be making it available for ringtone, iTunes and Joox downloads for phone users,” added Sam.
Speaking at the launch of the Girang Syawal Tiba 2018 campaign, Ameer said: “As the leading local retail chain, we understand the needs of Malaysians. As such, Mydin will
continue to provide basic needs, household items and equipment at affordable prices for the Ramadan and Hari Raya celebrations.”
Yesterday’s event showcased clothing collections under the brands Mikayla and Mikhail, for women and men.
Mydin also delivered a message that senior citizens should not to be forgotten during the festive occasion.
A video clip was recorded at Rumah Jagaan
dan Rawatan Orang Tua Al-Ikhlas in Puchong to cheer them up this festive season.
Mydin is also holding a Ramadan Bazaar offering over 200 varieties of food, prepared by its own chef, for sale from 3pm to 7.30pm daily during the fasting period.
Furthermore, there is a joint campaign which will allow customers to win weekly prizes such as Mydin and petrol vouchers as well as Touch ‘n Go cards.