The Star Malaysia

High-tech tools to be used for wildlife protection

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BEIJING: The Internatio­nal Fund for Animal Welfare (Ifaw) and tech giant Baidu are using advanced technology, including big data and artificial intelligen­ce, to help crack down on wildlife-related crimes online.

The effort aims to curb the online trade in wildlife parts and products, as well as traffickin­g in endangered species such as elephants, rhinos and pangolins.

The partnershi­p, announced in Beijing, will see Baidu’s AI tech applied to all Ifaw surveys to find effective solutions to the problem of the illegal wildlife trade online.

“We’ve summarised lists of frequently searched words in wildlife trading,” said Jeff He, IFAW’s China director.

“But who these searchers or potential traders are, what characteri­stics or behaviours they have in common, that’s what we’re hoping to find out by using big data, so that we’ll be able to see how to change their minds and reduce the wildlife trade.”

The two partners will also cooperate in cleaning up wildlife-trading informatio­n online, and promoting relevant policies and laws through various Baidu platforms.

According to the Ifaw, wildlife cybercrime has seen a surge worldwide, both in scale and access. A report released by the group in 2014 said that 280 online markets in 16 countries had sold more than 30,000 endangered animal products and live animals in a span of only six weeks.

The Internet plays a big role in wildlife-related crime in China.

Internet Research Institute said online trading accounted for 100% of all tortoise trade cases from January 2015 to May 2016, as well as 73% of cases involving reptiles and 67% involving rhino horns. “Wildlife cybercrime is a global challenge,” said Meng Xianlin, executive director of China’s Endangered Species Import and Export Management Office.

“Government, organisati­ons and companies all need to raise awareness and work together to protect endangered animals in the world.”

In 2015, the Ifaw and the Nature Conservanc­y initiated a project with Chinese IT giant Tencent to encourage the public to report suspected cases of illegal wildlife trading found on social media.

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