Nikon unveils first mirrorless cameras
TOKYO: Nikon Corp has unveiled its first full-frame mirrorless cameras, seeking to make up lost ground against Sony Corp in the professional photography market.
The new Nikon Z7 and Z6 devices will feature new lenses and lens mount, and will be lighter than the current pro-grade cameras, the company said.
The 440,000 yen (RM16,327) Z7, which will have a 45.7 megapixel sensor, will go on sale late next month, followed by the Z6, which will have 24.5 megapixels, cost 270,000 yen (RM10,020) and hit stores in November.
“We will deliver new value to the mirrorless market,” Nikon president Kazuo Ushida said at a media conference in Tokyo yesterday.
With Nikon’s entry, Sony will no longer have the only high-grade mirrorless cameras that excel at capturing sharp images of fast-moving objects.
Canon Inc has also said it is considering its own model, setting the stage for a battle for professionals and enthusiasts.
Although smartphones have decimated digital camera sales, the three Japanese companies benefit from the branding and sales boost that come with being the main suppliers of high-end cameras and lenses for news and sports events.
“Mirrorless is no longer a niche product,” said Stephen Baker, a consumer-technology analyst at researcher NPD.
“It offers advantages in size, weight and battery that make mirrorless a very competitive premium technology.”
While Nikon and Canon dominat- ed the pro market for decades, first with film and then with digital single-lens reflex (DSLR) cameras, it is becoming clearer that devices without the mirror-and-prism system offer significant benefits.
Thanks to advanced image sensors and sophisticated software, mirrorless systems can grab light faster and stay in focus, making it easier to capture crisp images of fast-moving objects.
“We will aim for the No. 1 spot in the mirrorless market,” said Nobuyoshi Gokyu, the chief of Nikon’s camera business.
Asked about how the Z-series would stack up against Sony’s Alpha line of full-frame mirrorless cameras, he touted its optical performance, including the lens mount, which allows for the use of older Nikon lenses, with an adapter in some cases.
“We believe we can lead the future in mirrorless,” he added.
Mirrorless cameras have been around for more than a decade, but Sony’s efforts in recent years to embed them with the larger fullframe image sensors – the chips that convert light particles into digital bits – have put them on par with SLRs in terms of picture quality.
The design also makes cameras lighter, smaller and quieter – important attributes for pro shooters.
Nikon would continue making SLR cameras alongside the new devices, Gokyu said.
The new mirrorless designs have been a rare bright spot for the US$11bil (RM45bil) industry, where digital camera shipments have plummeted 80% in the past decade, as more people use smartphones to take pictures.
Mirrorless cameras now account for about a third of the sector’s revenue, up from 9% in 2012, according to industry body Cipa. — Bloomberg