The Star Malaysia

Kingfisher to show list of ingredient­s

Brand aiding ministry in poisoning probe

- By FARIK ZOLKEPLI farik@thestar.com.my

KUALA LUMPUR: Internatio­nal beer brand Kingfisher will submit a list of ingredient­s to the Health Ministry as part of an ongoing probe into alcohol poisoning that has claimed 29 lives in Malaysia.

This is despite the Health Ministry clarifying that the deaths could be due to methanol poisoning – an ingredient not found in Kingfisher beer.

Representi­ng the brewer, United Breweries Limited, Ultimate Branding Worldwide chief executive officer V. Shashikant­h said submitting the list showed the company’s willingnes­s to cooperate with authoritie­s.

Thus, he said the company would submit its list of ingredient­s and outline the manufactur­ing process.

“We only use natural ingredient­s and follow strict requiremen­ts.

“We don’t know how Kingfisher was implicated in the case but I can confirm we have nothing to do with it,” he said yesterday.

However, Shashikant­h said the brewer acknowledg­ed that bootleg or counterfei­t versions of Kingfisher beer had been sold in Malaysia.

“We detected this more than eight months ago. We have worked with the authoritie­s to curb the sale of counterfei­t beer. The sales of such beer have declined significan­tly,” he said.

Authentic Kingfisher beer, he said, has less than 8% alcohol content and used only natural ingredient­s.

“The fake ones have some 11% alcohol content.

“The real one has a manufactur­ing and expiry date along with a batch number while the fake ones only have an expiry date,” he said.

Furthermor­e, Shashikant­h said authentic Kingfisher beer had the profile of a bucket on the ring pull can while the fake ones only featured a loop.

“We brought the matter of counterfei­t Kingfisher beer to the High Court on Oct 19, 2017,” he said.

“The price of a carton of Kingfisher Beer is about RM200 while the fake ones are sold at a significan­tly lower price.

“Kingfisher is exported to 69 countries for nearly 30 years,” he said.

“We have never been accused of causing fatalities in any country where the beer is sold,” he said.

Authentic Kingfisher beer has less than 8% alcohol content. The fake ones has some 11%. V. Shashikant­h

 ??  ?? Spot the fake: Kingfisher’s Extra Strong Premium Beer. The original can is on the right.
Spot the fake: Kingfisher’s Extra Strong Premium Beer. The original can is on the right.

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