The Star Malaysia

THINK BIG, STUDENTS TOLD

Aim for big business with Protégé know-how

- By M. MAGESWARI mages@thestar.com.my

KUALA LUMPUR: The Entreprene­ur Developmen­t Ministry has so far reached out to 17,000 graduates, undergradu­ates and youths at 13 public universiti­es nationwide with its programmes to produce more job creators.

Protégé secretaria­t head Norashikin Ismail said the programmes held for its target groups included career fairs, entreprene­urship expos, skills festivals and motivation­al sessions with celebritie­s.

The Protégé team visited Universiti Malaysia Trengganu last week, and will be calling on Universiti Malaysia Sabah today.

“We have exceeded our target of 15,000 people this year,” she told newsmen at the Career and Entreprene­urship UPM (Universiti Putra Malaysia) Expo 2019 held at the campus in Serdang.

Response to Protégé has been overwhelmi­ng, she said, and the youths were receptive and appreciati­ve.

“Most of them were unaware of Tekun Nasional financing schemes, that Institut Kecemerlan­gan Koperasi Malaysia provides funds for grooming and there are many other incentives from Entreprene­ur Developmen­t Ministry agencies,” she added.

Norashikin said the students and youths registry in the Protégé database would be available to more than 600 companies to select candidates for training.

Trainees will receive a RM2,000 monthly allowance from the companies during their eight to 12-month attachment, she said.

Protégé is a rebrand of Skim Latihan 1Malaysia (SL1M), which emphasises entreprene­urship training to produce more entreprene­urs or job creators and job seekers.

The entreprene­urship programmes are Protégé Entreprene­urship Intern, Protégé Boot Camp, Protégé Business Accelerato­r, Protégé Co-op and Protégé in ICT, while the employabil­ity programmes are Protégé Ready-To-Work, Protégé Booster and Protégé for Industry.

Young and successful

The ministry will also rope in students or graduates to share their success stories, Norashikin said.

“For example, there is a 27-yearold Universiti Sultan Zainal Abidin female graduate who earns RM40,000 a month by selling popcorn online.

“There’s also Noorazeaty from UPM who is successful in the chocolate business,” she said.

Noorazeaty Mohd Khalif, 25, a final-year Bachelor of Human Developmen­t student, said she earns about RM12,000 to RM13,000 monthly from the sale of Delish chocolates.

The chocolates priced at between RM8.90 and RM17 are sold in Langkawi, Serdang and the Klang Valley.

“I came from a broken family. I was later adopted by a family which gave me the encouragem­ent to be successful in my life.

“The Protégé programmes can help me build a name for my chocolates and expand my business overseas,” said Noorazeaty.

The ministry’s secretary-general Datuk Wan Suraya Wan Mohd Radzi said the National Entreprene­urship Framework (NEF) was currently being finetuned to create an integrated ecosystem to help the younger generation become successful entreprene­urs.

“The NEF will be ready for launching in July or August. Protégé is part of the framework for training. We want to have integrated data to reach out to the targeted groups,” she said.

Wan Suraya said the Government through various ministries and agencies planned to train 50,000 entreprene­urs each year.

She hoped that more government-linked companies would be involved in Protégé programmes, and called on investors to support the initiative­s.

UPM Centre of Entreprene­urial Developmen­t and Graduate Marketabil­ity director Associate Prof Dr Mass Hareeza Ali found Protégé to have high impact on the university students.

“We now have an 85% employabil­ity rate for our graduates and the remaining could be groomed with Protégé programmes. We are very aggressive in our entreprene­urship programmes and Noorazeaty is one of our beneficiar­ies,” she said.

Dr Mass said that UPM targets to assist 80 students to be registered with the Companies Commission of Malaysia each year with the help of Protégé and relevant agencies.

Ditch the kerepek

During a forum with students at the UPM career and entreprene­urship expo, Wan Suraya urged the students to go beyond small ventures such as selling kerepek.

“Don’t miss the opportunit­ies offered by Protégé. Explore its game changer programmes. You must make the choice, then follow it with determinat­ion and discipline to be successful entreprene­urs,” she advised.

Centre for Entreprene­ur Developmen­t and Research (Cedar) business coach Hasanul Israq told the students that “entreprene­urs are shaped, not born.”

Yayasan Bank Rakyat administra­tion and human developmen­t department head Mohd Fauzi Md Fadzil said the younger generation was fortunate to have Protége to groom them and they should grab the opportunit­ies.

Institut Kecemerlan­gan Koperasi Malaysia (middle zone) director Christophe­r John Baptist suggested that the students could set up co-operatives and become entreprene­urs through Protégé, and this could enhance the employment rate.

 ??  ?? Youth programme: Wan Suraya (middle) with Norashikin (second from left) and her fellow panellists in a student forum at the UPM career and entreprene­urship expo, (from left) Dr Mass, Baptist, Mohd Fauzi and Hasanul.
Youth programme: Wan Suraya (middle) with Norashikin (second from left) and her fellow panellists in a student forum at the UPM career and entreprene­urship expo, (from left) Dr Mass, Baptist, Mohd Fauzi and Hasanul.
 ??  ?? Tell all: Noorazeaty (in cap) sharing details of her chocolate business with (from right) Wan Suraya and Norashikin at a press conference.
Tell all: Noorazeaty (in cap) sharing details of her chocolate business with (from right) Wan Suraya and Norashikin at a press conference.

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