FACE RECOGNITION AT PUBLIC EVENTS
digital technology can be a useful tool to manage large crowds
BACK then, attending a live football match was an exhilarating experience.
Supporters would gather outside the stadium, and when the gates open they would jostle to get in.
There was no such thing as social distancing, not even a polite distance of a couple of inches away from one another.
Fast forward to today’s new normal. The proximity with other people which never was an issue is now the main concern when we are outdoors.
We also worry about all the contact points we encounter, and we constantly apply hand sanitiser.
We keep safe by adhering to standard operating procedure, mainly social distancing and wearing a mask, despite having to inhale our own bad breath.
We become critical of people who refuse to wear their mask properly, those who leave their nose and even the mouth exposed.
Every place you visit, you need to get your temperature checked and your attendance recorded.
It can be tiring out there and you’d rather stay home and avoid all the hassle. And that’s just on the ground.
Looking at the big picture, the new norm has dampened our economy, reducing its growth rate to only 0.7% year on year – the weakest since 2009.
Under the National Economic Recovery Plan, the Government has given its conditional consent for live events such as exhibitions, seminars, conferences, workshops and even weddings to take place starting today.
That’s good news for event organisers but they would be overwhelmed by the new SOP for public safety. There are many conditions to meet.
Seating 200 people yet maintain social distancing will give event organisers many sleepless nights.
Another headache is the task of checking every guest’s temperature and recording each one’s particulars. People are wary of handling a pen used by someone else.
The host would need to hire more personnel to manage the event and the attendees, which adds to the costs.
One way for event organisers to circumvent these issues is to go digital.
Take for instance the KipleLive contactless and AI face recognition solution, which is ideal as the new application and platform for events as it can resolve many of these matters.
This solution automatically scans the body temperature of attendees at a speed of less than 0.8 seconds, with an accuracy rate of over 98%. At the same time, it records their attendance via face recognition.
Such automation reduces manpower at the check-in point, whereby you can station just one person instead of more to man the station.
With KipleLive, attendees don’t require physical passes or have to write down their details prior to entering the event premises as the solution does the temperature reading and registering. This minimises contact among people at a live event.
KipleLive’s face recognition technology stands out because it matches the facial features of the attendees with that in its database. Attendees will be asked to upload their photos on the KipleLive mobile app or online portal as part of the registration process to attend the event.
With this technology, the event organisers can manage the crowd better. The information provided by the system also enables the host to present a more personalised greeting to the attendees.
You can have a list of VIPs uploaded, and the system notifies the welcoming team when guests on that list arrives. The usher can then dish out the royal treatment to the VIP.
On the other hand, you can also have a blacklist and stop unwanted people from crashing the party.
More importantly, face recognition gathers big data. Contact tracing follows the attendees’ journey at the live event. With such technology, it can also review the attendees’ actions, providing big data that becomes useful behavioural analysis and insights into the attendees.
Ultimately, this enables users of the technology to tailor their services to suit the interests of the guests in future. The potentials are unbounded.
Adaptability is key to survival. Every event has different requirements that need customisation and the KipleLive solution can be deployed to meet those needs.