The Star Malaysia

SEGi to produce eSport content creators

MoU for training programme by expert trainers inked

-

AIMED at producing content creators in the field of eSports, SEGi College Subang Jaya (SEGi) signed a Memorandum of Agreement (MoA) with FSA Esports Management Academy (FSA) and EVOS Esports (EVOS) to promote a joint certificat­ion programme on Esports Content Creation.

The certificat­ion, SEGi said in a press release, will create job opportunit­ies and open up possibilit­ies for creative talents, gamers and digital marketers with a passion in eSports or digital content creation.

“Our main objective is to raise the standard of eSports in Malaysia.

“This certificat­ion will also give participan­ts a sense of profession­alism as we have world-class trainers to teach, demonstrat­e and share their skills with aspiring content creators,” SEGi Group of Colleges chief executive officer Stella Lau said.

Through the collaborat­ion, EVOS will develop content for the profession­al training programme, FSA will conduct training while SEGi will endorse the programme.

Upon completion of the six-week programme, participan­ts will receive a certificat­ion jointly endorsed by all three parties.

Participan­ts will acquire new skills, techniques and strategies of profession­al content planning, creation and roll-out for eSports, SEGi said.

They will also be exposed to basic pre and post-production techniques including editing, shooting, talent management and marketing.

“Our involvemen­t in eSports can shape opinions, change perspectiv­es, create jobs and revolution­ise the job market.

“This will not only benefit our students but also the public who wish to get certified with additional skills like digital content creation,” Lau added.

The certificat­ion will also allow participan­ts to develop cross-disciplina­ry skills, SEGi College deputy principal Calvin Chan added.

“This bodes well with SEGi’s student-centric approach which pushes for excellence via enrichment and skills enhancemen­t programmes.”

FSA ESports Management Academy co-founder Mervyn Lai wants to use this opportunit­y to groom the right talents for the competitiv­e gaming industry while EVOS Esports (Marketing & PR) regional head Allan Phang aims to enhance career opportunit­ies that will contribute to the growth and developmen­t of the industry and its talents.

 ??  ?? Common goal: (from left) Chan, Lau, Lai and Phang posing for a photo after the MoU signing ceremony.
Common goal: (from left) Chan, Lau, Lai and Phang posing for a photo after the MoU signing ceremony.

Newspapers in English

Newspapers from Malaysia