Brand campaigns to increase hygienic practices
DURING this month of Ramadan, the connection between cleanliness, spirituality and the bonds of family love is especially significant.
Recognising the essence and intentions of this period, Dettol, a leading and trusted brand in health and hygiene, has launched its“Selangkah Lebih, Selangkah Kasih” campaign.
This initiative is a gesture of love and support, ensuring families feel secure as they undertake their religious obligations.
Central to this campaign is Dettol’s commitment to empowering individuals.
The goal is to inspire them to take additional steps to safeguard their health and the well-being of their loved ones, while also extending kindness and compassion to the wider community.
As the number of worshippers attending daily and terawih prayers surges, alongside other religious events, adopting rigorous hygiene practices becomes imperative.
Large congregations amplify the risk of infectious germ transmission, making regular handwashing, sanitising prayer rugs and cleansing ablution areas crucial measures to curtail the spread of infections.
To raise awareness about health and hygiene during Ramadan, Dettol aims to reduce the spread of illness and enable Muslims to fully embrace the spiritual significance of Ramadan.
Dettol is donating up to RM100,000 worth of products geared towards overall hygiene – contributing to the maintenance of a clean environment.
Additionally, a dedicated “Dettol squad” will embark on comprehensive cleaning and disinfection missions at 20 mosques across the Klang Valley.
Their focus includes prayer halls, ablution areas and communal spaces, with the ultimate goal of creating a pristine, germ-free environment that allows worshippers to practise their faith
without health or hygiene concerns.
Worshippers will also receive essential products and educational leaflets, equipping them to pro tect themselves and their families during their spiritual renewal.
Dettol’s endeavours will not only benefit worshippers but will also contribute towards promoting a healthier and cleaner environment, highlighting the brand’s commitment towards making a positive impact on society.
“At Dettol, we believe in the power of hygiene to promote health and well-being,” said Reckitt’s marketing director for health (Malaysia and Singapore) Tiffany Tang.
“Through our campaign, we are committed to supporting Muslim communities during Ramadan by providing the necessary resources and education for them to stay healthy.
“Our goal is to create a safe and hygienic environment in mosques, allowing worshippers to fully embrace their fulfilment of religious obligations.”
She said the campaign embodies the spirit of Ramadan, wherein acts of kindness and compassion intersect with the pursuit of spiritual purity.
By promoting good hygiene practices, Dettol endeavours to facilitate a harmonious balance between physical health and spiritual fulfilment, thereby enriching the Ramadan experience for all.