Pop Mart goes full steam ahead to meet growing global demand

Pop Mart, a leading Chinese maker of collectible toys, recently opened new stores in France and Australia, as part of efforts to expand its global presence and fuel revenue growth.

On April 5, Pop Mart opened its first popup store at France’s largest department store group, Galeries Lafayette.

The pop-up store held the global first release event of “Skullpanda”, its top intellectual property offering, attracting a large number of French consumers with a variety of interactive activities, the company said.

The pop-up store is aiming to bank on tourists visiting Paris for the 2024 Olympic Games in July, said the company.

With the official opening of the Galeries Lafayette pop-up store, Pop Mart has opened three offline stores in Paris.

On Feb 26, 2023, Pop Mart’s first store in France officially opened in Place de la Sorbonne in Paris, with the store design integrating several local cultural elements.

The company offers a variety of limited-edition trendy toys and on-site creative interactive activities for European fans, such as Zimomo, and painting creation experiences.

“This year, it is important for us to develop the French market, thanks to the worldclass sports event and because it is a mature toy market.

“In the future, we plan to open more stores in landmark areas to continuously attract young consumer groups in Europe,” said Alan Mai, director for Australian and European markets at Pop Mart.

A tailor-made and localised strategy for the European market will help Pop Mart win more consumers on the continent, which is home to diverse cultures, said Mai. — China Daily/ann