The Star Malaysia

Welcome to the machine

Nope, AI isn’t about the guy in our midst who’s pretending to be smart.

- Wong Chun WAI newsdesk@thestar.com.my

ABOUT a week ago, I decided to make a video ahead of my meeting in Beijing, on the use of artificial intelligen­ce in the media.

The video was no ordinary recording since, finally, AI technology can profession­ally produce a work of me speaking in Mandarin, even though I’m not fluent in it at all.

With the help of Bernama and Huawei Malaysia, an AI avatar of me was generated speaking in the language, with convincing lip and voice gestures and movements.

With readily available tools, AI allows me to “speak” in any language I choose with near likeness to my voice.

The days of amateur voice dubbing of Malay-speaking Doraemon and Ultraman, which we grew up watching on television, has long expired.

AI will even allow the generators to create an artificial version of myself in great detail.

That AI alter ego of me, if that’s the right term, can be programmed to have conversati­ons with those unaware that it’s not really me.

To rephrase a classic quote, it looks like me and sounds like me, but it isn’t really me. And the technology to do this isn’t even rocket science.

Now, that’s a new avatar I’d like to work on.

As a newcomer to this exciting technology, I have found how useful AI will be in helping generate content as well as fact check our work.

I arrived in Beijing on Thursday to attend a four-day conference organised by China Media Corp (CMG), one of the world’s largest broadcasti­ng networks.

It’s a short training programme for media practition­ers to learn about AI and the responsibi­lities that come with it.

AI will help focus our energies on productivi­ty and creativity as it can handle the mundane daily work, although it can’t negate human decision making.

There’s a responsibi­lity that must be shouldered by humans.

But more than that, as China and the United States compete in this technology, it concerns me that Malaysia has yet to fully embrace it.

At stake is internatio­nal economic competitiv­eness and efficiency for Malaysia. Adapting faster to this technology in as many areas as possible will help Malaysia with proactive planning, which includes looking at talent, norms, standards, and research and developmen­t.

Will we be able to produce enough Malaysians who are skilled in this area of technology?

By being competent in AI technology, nations aspire to have a strategic advantage over their rivals, and outpace them.

AI is rapidly transformi­ng the way things are done in many industries, including the media.

Media practition­ers are at the forefront of harnessing AI’S potential as a tool for good while ensuring ethical usage.

Journalist­s can now make use of this new technology for advanced research, data analysis, and coming up with better story angles. They can even leverage AI’S writing assistance for initial drafts while retaining editorial control.

Unfortunat­ely for Malaysia, it seems like we haven’t discovered the relevance of this cutting-edge technology yet.

Almost all sectors have not embraced it as much as they should. It’s probably due to the lack of knowledge and prohibitiv­e costs, but the sad truth is our leaders haven’t focused on this area at all.

Are our regulators ready to ponder existing legal frameworks on the use of algorithm data which affects our lives and generates artificial content, even fake works?

Are our laws and regulators, and even enforcemen­t bodies, equipped to take on those who violate the use of AI?

Yes, Malaysia has started drawing up the code of governance and ethics on AI, but it can’t take too long because technology won’t wait for us to catch up.

How can our police force be upskilled to use AI to conduct investigat­ions and forensic work to help cut down manpower needs? The police have been identified as one area where the use of AI will help lighten the load.

Our politician­s are unfortunat­ely wasting too much time on inconseque­ntial issues that won’t help Malaysia be on the forefront of the race to be an internatio­nal player.

We need an effective action plan for AI to create public awareness. While we have a Roadmap for Artificial Intelligen­ce 2021-2025, we also need a stronger push for a growing digital economy.

One notable venture is the collaborat­ion between YTL Power Internatio­nal Bhd and Us-based Nvidia Corp to develop AI infrastruc­tures and build super computers.

For that, we need to attract as well as produce enough of these world forces.

By being competent in AI technology, nations aspire to have a strategic advantage over their rivals, and outpace them.

 ?? — 123rf ?? Big potential: Adapting faster to AI technology in as many areas as possible will help Malaysia with proactive planning, which includes looking at talent, norms, standards, and research and developmen­t, says the writer.
— 123rf Big potential: Adapting faster to AI technology in as many areas as possible will help Malaysia with proactive planning, which includes looking at talent, norms, standards, and research and developmen­t, says the writer.
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