The Star Malaysia

New look Speedsoft golf ball launched

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THE newly released Speedsoft golf ball plays a hge role in the dynamic lineup of 2024 Taylormade golf balls.

This low-compressio­n design is engineered with a singular focus – delivering the softest possible feel while maintainin­g explosive speeds for the everyday golfer.

Fuelled by a new Pwrore technology that makes it the softest ball by Taylormade, Speedsoft is the ideal blend of performanc­e and affordabil­ity.

It features a low-compressio­n core that balances distance and ultra-soft feel on iron approaches and wedge shots.

“Speedsoft represents a significan­t stride in our commitment to delivering performanc­e products to golfers of all skills,” said Josh Dipert, director of product developmen­t engineerin­g, golf ball.

“With a deliberate focus on engineerin­g a low-compressio­n design, this is the first time we’ve created a Taylormade ball with a compressio­n delta below 50.

“Speedsoft stands out as a game-changer for its unparallel­ed combinatio­n of soft feel and explosive speeds.”

Building on the lowcompres­sion and ultra-soft feel of Speedsoft, the new Speedsoft Ink introduces a vibrant visual technology showcased by a distinctiv­e paint-splatter design.

“Designed with high contrast and high visibility in mind, Speedsoft Ink introduces Taylormade’s proprietar­y multiaxis print technology at a more accessible price point, bringing the brand’s visual technology capabiliti­es to a broader audience for the first time.

“Beyond the performanc­e benefits of visual technology, Speedsoft Ink represents a canvas of personalit­y and style ideally suited for those who dare to break convention, changing the way golf balls look to the core golfer.

Michael Fox, senior director of product Creation, golf ball, added: “The market demand for golf balls with visual technology is on the rise, reflecting a growing segment of golfers who seek more than just the traditiona­l white ball experience.

“We feel like this is a segment that has previously been ignored, and with Speedsoft Ink we are meeting this demand while also taking a bold step towards catering to the modern golfer’s desire for visual technology without sacrificin­g performanc­e.”

The Speedsoft and Speedsoft Ink come with a suggested retail price of RM160 per dozen.

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