Go for colour

> ecoBrown’s promotes brown, red and black rice for better health

SOLE distributor for ecoBrown’s products Serba Wangi Sdn Bhd encourages the public to consume a healthier alternative to the usual rice. The company’s senior sales and marketing manager Moy Wan Chiou and its food technologist Koy Ching Ning, recommend brown rice which is a natural grain. Gluten, sugar and cholesterol free, the hull is still intact with the grain, therefore, adds nutritional value that includes protein, natural fibre, calcium, potasium, vitamin B complex, plant-based fat plus other vitamins and minerals. In fact, brown rice is recognised as “wholesome rice” as it is said to provide one with a comprehensive diet.

GOOD ON BROWN There are three important facts about brown rice that one should know. These bring many benefits to consumers. Brown rice is also knwon as rice bran and contains high amounts of soluble dietary fibre, vitamin B complex, protein, polyunsaturated lipids, minerals like iron, calcium, magnesium, chromium and more. It also contains phytonutrients like inositol and oryzanol that keeps cholesterol in check. Brown rice contains endosperm which provides energy via its high carbohydrate content (75%) for daily requirement. Brown rice also contains embryo (germ) which contains similar vitamins, lipids, minerals and phytonutrients as in rice bran, in addition to zinc which is important for the reproductive system and vitamin E (tocopherol), known to prevent strokes and heart disease.

COLOUR FOR HEALTH

Retailed in Malaysia since 2004, ecoBrown’s provides convenience with its 100% vacuum-sealed brown rice in 500g, 1kg, 2kg and 5kg packs. The rice is produced from freshly harvested and naturally ripened paddy from the northern regions of the country. It is HACCP certified (Hazard Analysis and Critical Control Point) throughout its processing and assures good quality.

As brown, red and black rice are known for its many health benefits, ecoBrown’s has since introduced a comprehensive type of unpolished rice called GOLD Wholegrain Rice, a combination of all three in one. This does not just add colour but enhances the nutritional value in every bowl of rice consumed.

Further to that, ecoBrown’s has also come up with an Instant Brown Rice Beverage individually packed in sachets for easy use. Made from 100% wholegrain brown, red and black rice, grinded to perfection – consumers can now have their cup of health anywhere, anytime. Now, there is also a Chocolate Brown Rice flavour with no added sugar, ideal for children and the elderly.

This Mother’s Day, instead of something glamorous or unimportant, present her with something nutritious. For more on ecoBrown’s healthy and nutritious products, visit its website.