Unique collaboration
ARCHIVE by Alexa brings together a modern icon of British style Alexa Chung, and a long standing icon of the British high street, Marks & Spencer.
This is a unique approach to a collaboration. Using the rich and extensive Marks & Spencer Company Archive in Leeds, Alexa and the M&S design team have embarked on a journey of rediscovery.
This project is the first of the “M&S &” series. A sequence of unique, exclusive collections in collaboration with today’s most exciting designers, brands and fashion icons.
The 31-piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team by bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. Through introducing modern fabrications and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility. The supporting campaign has Alexa herself taking creative ownership of the mood and direction.
“I have always had an affection for Marks & Spencer. I am thrilled to be part of this special project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous,” says Alexa.
“It was a hugely insightful experience allowing Alexa full access to our company archive. Marks & Spencer’s history is vast and quality design has always been paramount; therefore using our expertise and classic designs and Alexa’s unique eye and approach to style, our collaboration was born. A new womenswear collection, curated by Alexa, with heritage firmly at its heart,” explains Steve Rowe of Marks & Spencer.
Only 26 pieces from the collection are available at the Marks & Spencer store in Suria KLCC.