Malaysia’s VMO Rocks se­cures fund­ing from F&B group

The Sun (Malaysia) - - SUNBIZ -

KUALA LUMPUR: VMO Rocks Sdn Bhd, a pop­u­lar on­line plat­form that al­lows Malaysians to book event venues and ser­vices for free, will look to ex­pand its busi­ness af­ter se­cur­ing fund­ing from re­gional food and bev­er­ages (F&B) com­pany Rhom­bus Food Hold­ings (RFH).

VMO has booked close to RM700,000 worth of events, with an av­er­age of over RM4,000 per book­ing, over a 15-month pe­riod since May 2015. The com­pany did not re­veal spe­cific fig­ures of the fund­ing but said the in­vest­ment was “strate­gic”.

The Malaysian-based startup looks to fill a gap in the events in­dus­try by help­ing peo­ple find the per­fect space or ser­vice for birth­days, cor­po­rate launches, wed­dings and other events; and book­ing them in­stantly via VMO was pub­licly launched in March this year.

VMO chief event­ge­list Vin­cent Kok said RFH’s in­vest­ment was a val­i­da­tion of VMO’s mis­sion to help Malaysians ex­pe­ri­ence a new way to dis­cover, com­pare and book event spa­ces.

“We shall be us­ing the in­vest­ment to up­grade and ex­pand our cov­er­age in the Klang Val­ley and ex­tend ser­vices to ma­jor ci­ties such as Pe­nang, Jo­hor Baru and Malacca. This will fur­ther al­low us to help venue own­ers pro­mote their space for the right type of event, con­nect them with the right clients and si­mul­ta­ne­ously help them save time and grow their rev­enue,” Kok said in a state­ment.

VMO cur­rently lists over 650 event venues and ser­vices, with al­most 20% of them be­ing in­stantly book­able on­line. Users only need to in­put the event type or lo­ca­tion for venues and ser­vices sup­plied by listed ven­dors in Kuala Lumpur and Ipoh. Sourc­ing and book­ing is fast and ef­fort­less, and users can ei­ther opt to make an in­stant book­ing or re­ceive a quotation be­fore pay­ing di­rectly via credit card or PayPal.

RFH, which op­er­ates pop­u­lar eater­ies Rama V, Won­der­mama and Danc­ing Fish, among oth­ers, in­vested in VMO af­ter the lat­ter suc­cess­fully and con­tin­u­ously gen­er­ated a steady stream of book­ings to their restau­rants.

“We see dig­i­tal chan­nels as a way of ex­tend­ing cus­tomer touch points be­yond the food hall,” said RFH group CEO Tham Lih Chung.

“As an in­no­va­tive F&B group, RFH is al­ways on the look­out for op­por­tu­ni­ties that bol­ster our ecosys­tem, and we are con­fi­dent that VMO will add fur­ther value to our stake­hold­ers and cus­tomers and grow our busi­ness.”

RFH is a re­gional F&B owner and op­er­a­tor with 13 brands un­der its belt. The com­pany, launched in 2015, aims to be­come a di­ver­si­fied and in­flu­en­tial con­glom­er­ate in South­east Asia by em­pow­er­ing lo­cal en­trepreneurs and nur­tur­ing growth in tal­ent and busi­nesses within the in­dus­try.

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