Simply the best
> Simply Cookies is putting social responsibilities and healthy yet tasty snacks hand-in-hand
him for a day; teach a man to fish and you feed him for a lifetime”, Sarguna said that Simply Cookies does not believe in giving handouts to these needy single mothers.
“If we give them handouts, they will become dependent. So, rather than doing that, we are giving them the skill set to bake, and knowledge and confidence to be better,” he said. “I want them to live a good life – if I am living a good life, I want them
to have the same also,” he added. The “healthy yet tasty” cookies are made at Setiawalk where they are mass produced. “We tried to come up with the recipe which tastes good. There are very healthy cookies which do not taste pleasant, as well as very sweet cookies which could be harmful to your health – sacrificing one aspect for another. “We decided to walk the fine line, to be neutral by coming up with sweet yet healthy cookies – an ‘approved’ sin,” he laughed. In the past, the cookies had the sugar content of about 16.8g per cookie, but now has only 0.2g per cookie. Sarguna shared how the company has evolved from selling various cookies to its current selection of five flavours. “When we started, we have a lot of different (cookie) flavours. But we had a management meeting to come out with a different marketing approach in selling these cookies.
“One of the business partners suggested selling ‘durian cookies’. We tried it during Chinese New Year this year, and it was really good,” he said.
theSun tasted the cookies, and found that not only were the durian cookies soft, sweet and fragrant, but the white chocolate in which it was partially dipped in, complemented the overall taste. The cempedak flavour was an alternative for those do not enjoy durian, while the lychee is for those with a sweet tooth. “The double chocolate and peanut butter were flavours we retained. Although sweet, the sugar content is lower compared to other cookies in the market,” he said. The cookies are sold at RM12.90 per packet at several retail outlets including Jaya Grocer, Ben’s Independent Grocer and Sam’s Groceria. Also available are Chocolate Lava-cake and Durian Lava-cake.